German athletic brand Adidas' Y-3 launches final chapter of FW24

From the city streets of NYC to an altogether more abstract and ethereal space, a world depicting the Three Stripes in motion is brought to life by director Francis Plummer as the collection enters into a continual dialogue of movement and flow, tension and poise. Artistic and yet athletic in nature, the icy palette of the campaign imagery transposes Y-3 into a world untethered by physical constraints.

The collection itself, meanwhile, features a number of tailored refined wool pieces designed for the colder winter months as well as Y-3 staples adorned with an experimental printed execution which sees the label apply a tie dye finish to a woven nylon base fabric with a flock print.

Footwear highlights then include the Y-3 SUPERSTAR which arrives in a two tone colorway, channeling the aesthetic world of Yohji Yamamoto and the archival legacy of adidas. From a timeless classic to a subversive new entry to the label’s arsenal of dynamic silhouettes, the final chapter of the seasonal collection includes the launch of the Y-3 KYASU OVERBOOT – first introduced on the runway during Yohji Yamamoto’s mainline Fall/Winter 2023 presentation – which features a sleek full leather outer boot with a removable KYASU mule.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)