The much-anticipated launch of the Apple iPhone 16 has taken a bold step into the future of retail, with its availability on popular Quick Commerce (Q-Com) platforms like Blinkit, Big Basket, and Zepto, etc.
The Indian Q-Com market, valued at approximately $3 billion in 2022, is expected to grow at a CAGR of 25% through 2027, driven by the increasing consumer demand for fast and seamless shopping experiences. As consumers shift towards instant gratification and speedy access to products, the iPhone 16’s entry into the Q-Com space signals a new era in the tech retail landscape.
In today’s fast-paced world, time is of the essence, and the increasing reliance on Quick Commerce platforms demonstrates the consumer demand for rapid and seamless shopping experiences. Whether it’s groceries, lifestyle products, or now premium tech gadgets like the iPhone 16, Q-Com is revolutionizing the way Indians shop.
38% of Indian consumers now prefer Q-Com platforms for non-grocery items, reflecting a growing trend beyond essentials
Consumer research company BrandPulse Global has been closely studying this evolution in consumer behavior. Recent studies show that 38% of Indian consumers now prefer Q-Com platforms for non-grocery items, reflecting a growing trend beyond essentials.
With platforms like Blinkit, Big Basket, and Zepto, etc. traditionally catering to everyday essentials, the inclusion of a luxury tech product like the iPhone 16 highlights the growing relevance of these platforms beyond groceries and household goods.
In fact, the Indian smartphone market itself is projected to reach $67.9 billion by 2030, and the integration of such products into Q-Com platforms taps into this vast opportunity. This shift reflects the demand for immediate access to high-end products and points to a future where convenience meets premium, all in one place.
Consumers more likely to purchase premium products if fast delivery is an option
According to BrandPulse Global’s recent consumer surveys, speed and convenience are becoming critical factors in purchase decisions. Nearly 60% of urban consumers report prioritizing delivery speed when making purchase decisions for tech products. In fact, 70% of consumers who use Q-Com platforms report that they are more likely to purchase premium products if fast delivery is an option, according to BrandPulse Global.
According to Riya Maity, Business Head – BrandPulse Global, “This is only the beginning. The integration of tech products like the iPhone 16 on Q-Com platforms is a game-changer for both retailers and consumers alike.
“As the Q-Com sector in India continues to expand, it is expected that more premium brands will tap into this platform, contributing to its projected market value of $5 billion by 2025. It signals a new direction for retail, where accessibility, speed, and convenience will redefine how products are sold and delivered in the digital age,” Maity said.
As India continues to embrace the Quick Commerce revolution, BrandPulse Global will be at the forefront, helping brands navigate this dynamic shift in consumer expectations and behavior. With the Apple iPhone 16 now a part of this retail evolution, the future of tech shopping has never been more exciting.
