BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH announced the launch of its latest for Siemens, featuring acclaimed actor Jim Sarbh. Titled “Effortless Entertaining: Be the Host, Not Just the Cook,” the campaign introduces Siemens’ iQ700 built-in oven and venting cooktop, showcasing how these innovative appliances transform the art of hosting by making cooking as effortless as it is enjoyable.
The campaign’s central message revolves around – ‘Siemens makes cooking effortless, so you can focus on the moments that matter’ and positions Siemens as the ultimate destination for intelligent and effortless cooking.
The iQ700 built-in ovens and induction hobs are designed to integrate seamlessly into any modern kitchen, combining advanced technology with sleek aesthetics. These appliances cater to discerning individuals who seek state-of-the-art technology paired with impeccable design, elevating their kitchen into a sophisticated space for effortless entertaining.
The iQ700 series features industry-first innovations like Individual Browning with AI, a built-in camera, Home Connect integration, offering a streamlined, intelligent cooking experience. Whether preparing gourmet meals or hosting intimate gatherings, Siemens’ smart solutions enable hosts to focus on creating memorable experiences, not just managing the kitchen.
Jim Sarbh, celebrated for his distinctive charm and progressive roles, perfectly embodies the Siemens ethos. His appreciation for innovation and aesthetic excellence resonates with the brand’s values, reinforcing Siemens’ leadership in luxury, modern living.
Pinaki Gupta, Head of Brand Marketing at BSH Home Appliances, said, “We are delighted to collaborate with Jim Sarbh, whose cultured persona and discerning taste align with Siemens’ sophisticated brand identity. Siemens is a strategic focus for us in India, and we are seeing a shift towards premiumisation. Our partnership with Jim allows us to deepen our connection with consumers who value exclusivity, exceptional quality, and the seamless blend of form and function.”
The initial response to the campaign has been overwhelmingly positive, with the collaboration post achieving 1 million+ views and has been receiving appreciative comments since its release. With the rising consumption of digital media over traditional TV, especially among tech-savvy audiences, focusing on digital channels ensures we engage with our audience where they are most active.
As Siemens continues to focus on expanding its presence in India and catering to progress seekers, this collaboration with Jim Sarbh is just one of many exciting initiatives planned for the future. The brand remains committed to delivering exceptional quality, smart technology, and innovation, enhancing the luxury home experience for its customers.
