Lenskart is launching a new television campaign to introduce its latest collection, Unbreakables, designed specifically for kids.
This range of eyewear is crafted to withstand the rough-and-tumble lifestyle of children, offering a practical solution for parents worried about frequent damage to their kids’ glasses.
To introduce this new collection, the brand has rolled out a TV campaign. The TVC opens with girls playfully pushing a shopping trolley down the stairs. Just as the girl inside the trolley seems about to fall, the frame freezes, and she turns to the camera, saying, “Ab mera daant tootenge… magar chashma nahi.”
The scene then cuts to the floor where her glasses land completely unscathed, showcasing that not even the most daring stunts can break these unbreakable frames.
According to the brand, from twisting to bending, these frames are durable enough to survive the daily adventures of childhood while remaining comfortable and lightweight.
Available in a variety of playful colors and designs, Unbreakables offers both style and functionality. They are perfect for children who need eyewear that provides superior protection and a long-lasting fit, no matter the situation.
