Alok Paranjape has joined NDTV as Lead of Marketing for NDTV Profit and NDTV Marathi. He announced the news of his appointment in a LinkedIn update
Most recently, he served as Vice President of Marketing for the Zee Premium Cluster at Zee Entertainment Enterprises Limited. In this role, he directed the marketing team to execute a full-funnel marketing strategy, tactics, and brand marketing for Zee’s English channels, as well as its Marathi youth and movie channels. He was associated with Zee Entertainment for over five years, having joined in September 2018.
Prior to that, Paranjape was Associate Director, Ad-Sales Marketing at Discovery Communications from December 2016 to September 2018, where he oversaw branded content initiatives and managed content marketing, trade, and distribution marketing communications for the network.
In a career spanning 15 years, Paranjape has also worked with reputable brands such as Sony Pictures Networks India, Tupperware India, and Ogilvy
