Beauty brand Mila Beauté has teamed up with Zepto, quick-commerce platform. This partnership brings an unmatched level of convenience, delivering Mila’s high-performance beauty essentials to your doorstep in under 10 minutes.
Mila Beauté is rapidly expanding its pan-India presence, with a half-million consumer base. Projecting Rs 100 crore revenue in the next 12 months, the brand is strengthening its online presence to cater to the growing demand for high-quality makeup products.
As the festive season unfolds, this partnership will enable customers across India to conveniently shop for their favorite Mila Beauté miracle makeup essentials without leaving the comfort of their homes.
The Zepto platform will feature a diverse selection of products across all major makeup categories, including face, lip, and eye, ensuring there’s something to suit every style and preference. Customers can also order sought-after products like makeup fixers, primers, concealers, face compacts, lipsticks, and liners from the platform.
Saahil Nayar, Co-founder and MD of Mila Beauté, said, “By leveraging Zepto’s fast and efficient delivery network, we intend to fulfill our customers’ last-minute makeup requirements. This collaboration aligns perfectly with our vision of expanding our reach and meeting the beauty needs of enthusiasts across the nation.
“As we roll out this partnership nationwide, we are committed to leveraging consumer insights for strategic product placement, ensuring Mila Beauté products are accessible in urban and rural areas. Currently, our sales distribution is 80% offline and 20% online, but we aim to shift this balance to 60% offline and 40% online in the coming years,” Nayar said.
As part of this partnership, Mila Beauté plans to leverage Zepto’s extensive network to introduce new products. This will allow customers to stay up-to-date with the latest beauty trends and discover innovative offerings from the brand.
Chandan Mendiratta, Chief Brand Officer, Zepto, said, “We welcome Mila Beauté to our ever-expanding range of beauty essentials. The joy of ordering makeup within 10 minutes is unparalleled and we are glad to make it happen for Mila. I thank our sellers for having enabled this.”
