Chennai-based Podhigai Ads has secured exclusive advertising rights for Nagpur Metro, and the city is one of Central India’s bustling consumer markets. The city’s metro system spans 38 stations covering about 38 kilometres in total. With a daily passenger count exceeding 1,00,000 and a monthly footfall of over 3.0 million people, it’s a provides brands with great advertising potential.
The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more.
Suresh Seeni, Director, Podhigai Ads says “Securing advertising rights of Nagpur Metro train strengthens our presence in Central India, offering brands innovative opportunities to boost visibility and engagement.
“We’re excited about the potential at Nagpur Metro train and committed to delivering creative excellence to leave lasting impressions and drive success for our clients.
“Podhigai Ads, feels bullish and positive about the Nagpur Metro advertising rights and it is a crucial addition to our portfolio,” Seeni said.
Amit Kanani, Sales Head – Revenue & Asset Acquisitions says, “Metro, as a medium has immense scope for various creative and large format opportunities, that will be visible to millions of passengers every month.
“With the aid of highly creative, colourful and illustrative design formats and in-depth detailing, this medium can cover every aspect of a client’s requirement.
“Almost all categories of products are suitable for metro branding due to its advantage of mass exposure,” Kanani said.
