This year two talented young, emerging creatives from India will join the 2024 LIA Creative LIAisons Global Coaching Academy cohort of 125 young professionals from 29 countries with diverse cultures, skill sets and perspectives in Las Vegas.
Ashish Gautam, Sr. Creative Strategist, Leo Burnett India, Mumbai, and Udit Joshi, Copy Supervisor, BBDO India, Mumbai will experience a creative makeover as top industry leaders from around the world will hone their skills, push them further in their thinking and out of their comfort zones. The Creative LIAisons program will take place at Encore @ Wynn Las Vegas from between 30th of September through the 4th of October.
Creative LIAisons a training academy like no other. It is an exclusive program that was conceived to give back to the industry. There are no delegate fees and flights and hotel accommodations are funded by LIA. What makes Creative LIAisons so coveted is that participants are not passively watching from the sidelines.
They are in the game, rolling up their sleeves and getting themselves actively involved in the learning process through masterclasses, seminars, panel discussions, and hands-on interactive teamwork. According to a 2024 report, if you want your career or your company to thrive, tapping into and building creative thinking skills is an absolute necessity if you are an aspiring leader.
The program culminates with the opportunity to sit in the judging rooms. Unlike other global festivals, LIA lifts the veil so that attendees can witness for themselves judging as it happens. It’s no-holds barred.
Neither the judging nor the final results are shrouded in secrecy. Attendees can see and hear for themselves how the top people in the business review and reward creativity, ingenuity, and bravery. Making it, arguably, the best classroom in the world.
Tista Sen, Creative Brand Consultant, Mumbai and Creative LIAisons Coach, said, “LIA is an institution and the program of mentoring young creative talent on the cusp of their careers is an extremely rewarding and fulfilling experience for both mentor and mentee. The industry as we know it is changing and its new technology new tools and the power of AI that dominates every conversation. But we excel at brand building and creative ideas that grow the business we handle and at the heart of advertising lies this truth. I am eager to share, imbibe and hope both sides get to take away something valuable and insightful. And yeah, make it fun.”
Laurissa Levy, Creative LIAisons Director/Events Director, said, “We are always keen to welcome hungry, eager young creatives who want to move their skill set not just up to speed, but beyond that. We see Creative LIAisons as the autobahn of creative leadership training and learning – it lets young talent go full throttle in accelerating their creative careers. There is no speed limit. For those who make full use of the opportunity presented, it is the fast lane to open doors and greater connections.”
This year, the 5-day program will encompass several speaker panels and an enviable line-up of top speakers including Piyush Pandey. There will also be a ‘Create and Make’ workshop; attendees will experience the hands-on creative challenge of receiving a brief, ideating, creating, and then pitching to a jury. For the first time, there will be a special off-site, real-time experiential learning exercise to stretch the minds of the attendees.
