Telugu language movie channel Zee Cinemalu is celebrating its eighth anniversary with a rebranding that promises an even more lively and engaging viewing experience. This milestone adds a new level of excitement as the channel, with its tagline ‘Dil Pai Super hit’, continues to captivate with its subtle yet impactful enhancements in presentation and design.
Zee Cinemalu’s new identity focuses on enhancing the viewer experience by optimizing its content universe for a more immersive feel. This transformation comes with a promise to entertain the viewers with more engaging films featuring legendary characters and epic stories, offering an unmatched cinematic experience.
The channel introduces a bold and vibrant colour palette of orange, red, green, and white, symbolizing joy and confidence. These colours will breathe new life into the channel’s identity, creating a joyful atmosphere that resonates with viewers. Additionally, an innovative feature has been introduced to boost message recall, ensuring viewers stay engaged and connected with the content.
With the brand refresh and anniversary, Zee Cinemalu is launching an eight-week festival which will end with a grand conclusion during Diwali. Several brand-new debuts, special programming, and exclusive content are in store for viewers, making this eighth anniversary remarkable.
Speaking about the brand refresh, Anuradha Gudur, Chief Content Officer, Zee Telugu and Zee Cinemalu, said, “We are thrilled to present our audience with an enhanced and more immersive look and experience, reinforcing Zee Cinemalu’s commitment to delivering ‘Dil Pai Superhit’ entertainment. For the past eight years, Zee Cinemalu has established itself as an integral part of the Telugu-speaking viewers, consistently bringing joy, and entertainment, in everyone’s living room.
“This new phase marks a significant step forward in our journey, as we continue to innovate and elevate the viewing experience, ensuring that our content resonates deeply with our viewers,” Gudur added.
Celebrate eight years of cinematic enchantment with Zee Cinemalu with a new look and promises incredible entertainment!
