Our latest episode in the VideoBrief series features Brij Mohan Sharma, Joint Managing Director of RSWM Limited, a leading Indian manufacturer and exporter of recycled fibre, synthetic, cotton and blended spun yarns, and denim and knitted fabrics, in conversation with Safa Soomar. In this exclusive chat, B.M. Sharma discusses RSWM’s newly launched digital campaign, For All Reasons, For All Seasons.
B.M. Sharma shares the inspiration behind the campaign and explains how it reflects RSWM’s enduring legacy of enriching Indian lives through high-quality textiles over the past six decades.
He sheds light on how the campaign highlights the enduring impact of a homegrown Indian brand on everyday lives. B.M. Sharma emphasizes that each piece of fabric represents meticulous work by skilled individuals dedicated to delivering the highest quality products. This commitment touches countless lives across the nation, connecting with audiences of all demographics, including today’s youth, while honoring RSWM’s rich heritage.
Furthermore, B.M. Sharma discusses how RSWM has evolved in terms of technology, sustainability, and design to meet the changing demands of consumers over the decades. He also reveals the latest innovations in textile production adopted by RSWM Ltd.
B.M. Sharma also elaborates on RSWM’s marketing strategies, vision, and goals for the future, focusing on how the company is adapting to the modern textile landscape with the rise of digitalization and e-commerce.
