Anupam Gupta's The Rise of Asian Paints reveals success of an entrepreneur

My first exposure to Indian paint companies was in 1978, when I was a young summer intern at Rediffusion Advertising in Calcutta. I had the opportunity to see the much-acclaimed “Whenever You See Colour, Think of Us” ad campaign being prepared for presentation to the client, Jenson & Nicholson. The paint industry image leader then was Dulux (from ICI), though Asian Paints was seen as a market- or bazaar-savvy company that was the market leader in sales terms.