Exclusive – COTT: JioCinema garners 24.60mn viewers in week 34’24; ‘Shekhar Home’, ‘Phir Aayi Hasseen Dillruba’ top titles

In week thirty-four of 2024 (COTT Week: August 17th – 23rd), JioCinema led the streaming landscape with 24.60 million unique viewers and achieved a reach of 4.88%, according to Chrome DM’s Chrome OTT report.

During this week, the crime drama Shekhar Home, streaming on JioCinema, attracted 10.62 million unique viewers. Additionally, Shekhar Home was also the top-binged title of the week, with 5.84 million unique viewers.

This week, the Indian Hindi-language romantic thriller film Phir Aayi Hasseen Dillruba, streaming on Netflix, emerged as the top movie, garnering 10.50 million unique viewers.

Top 3 OTT platforms in week 33’24

Platforms Reach Unique viewers (In Million)*
Jio Cinema 4.88% 24.60
Netflix 4.21% 21.22
Disney+ Hotstar 3.42% 17.24

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

In week 34 of 2024, JioCinema, Netflix, and Disney+ Hotstar emerged as the top three OTT platforms in India, according to Chrome DM’s Chrome OTT report. JioCinema led the pack with a reach of 4.88%, translating to 24.60 million unique viewers.

Netflix claimed the second position, while Disney+ Hotstar rounded out the top three. Netflix achieved a reach of 4.21%, equivalent to 21.22 million unique viewers.

Disney+ Hotstar, now in third place, had a reach of 3.42%, with 17.24 million unique viewers.

Top 3 shows in week 34’24

Shows Reach Unique viewers (In Million)*
Shekhar Home (JioCinema) 2.11% 10.62
Yeh Meri Family S4 (Amazon Mini) 0.85% 4.27
Brinda (Sony LIV) 0.50% 2.52

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

During week 34 of 2024, the new original series Shekhar Home, streaming exclusively on JioCinema and featuring Kay Kay Menon, Ranvir Shorey, Rasika Dugal, and Kirti Kulhari, topped the charts with a reach of 2.11%, translating to 10.62 million unique viewers

In second place, the Indian comedy drama web series Yeh Meri Family S4 on Amazon Mini attracted 4.27 million unique viewers, achieving a reach of 0.85%.

The Indian Telugu-language crime thriller series Brinda on Sony LIV secured the third spot with 2.52 million unique viewers and a reach of 0.50%.

Top 3 binged shows in week 34’24

Binged Shows Reach Unique viewers (In Million)*
Shekhar Home (JioCinema) 1.16% 5.84
Yeh Meri Family S4 (Amazon Mini) 0.42% 2.14
Brinda (Sony LIV) 0.23% 1.14

Binge:- Shows/Web series: Calculated on the basis of a Minimum of 3 episodes viewing across 24 Hours.

Replicating the trend of top shows, Shekhar Home, Yeh Meri Family S4, and Brinda emerged as the top three most-binged series, in that order.

Leading the binge-watching list, Shekhar Home on JioCinema attracted 5.84 million unique viewers, achieving a reach of 1.16%.

Following closely, Yeh Meri Family S4 and Brinda drew 2.14 million and 1.14 million unique viewers, respectively.

Top 3 movies in week 34’24

Movies Reach Unique viewers (In Million)*
Phir Aayi Hasseen Dillruba (Netflix) 2.08% 10.50
Chandu Champion (Amazon Prime) 1.67% 8.41
Kalki 2898 A.D (Netflix) 1.10% 5.57

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

During week 34 of 2024, the romantic thriller film Phir Aayi Hasseen Dillruba (Netflix), starring Taapsee Pannu, Vikrant Massey, and Sunny Kaushal, emerged as the leading movie, attracting 10.50 million unique viewers and achieving a reach of 2.08%.

The biographical sports drama film Chandu Champion (Amazon Prime), written and directed by Kabir Khan and starring Kartik Aaryan as India’s first Paralympics gold medallist Murlikant Petkar, secured the second position with 8.41 million unique viewers and a reach of 1.67%.

The Indian Telugu-language epic science fiction film directed by Nag Ashwin and produced by Vyjayanthi Movies Kalki 2898 A.D, streaming on Netflix and starring Amitabh Bachchan, Kamal Haasan, Prabhas, Deepika Padukone and Disha Patani secured the third position with 5.57 million unique viewers and a reach of 1.10%.

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.

Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.

These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.

Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.



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