Our latest episode in the VideoBrief series features Mayank Shah, Vice President of Parle Products, in conversation with Safa Soomar. In this exclusive chat, Shah discusses Parle Products’ festive season plans and overarching strategy.
With Rakshabandhan kickstarting the festive fervor, which will continue to grow through Onam, Ganesh Chaturthi, and Diwali, Shah delves into Parle’s marketing strategy for the 2024 festive season.
Shah discusses the unique and innovative campaigns that consumers can look forward to, positioning Parle Products at the forefront with fresh and engaging content. He also shares insights into the media mix and marketing budget for Parle Products’ festive season initiatives.
Shah further highlights the use of new technologies, such as data and personalization, while still balancing traditions for the festive season in this digital-first age. He cites examples of Parle Products’ eye-catching Independence Day, Rakshabandhan, and Ganesh Chaturthi campaigns, which go beyond merely wishing their consumers to share important messages with them.
