Zomato Live, the experiential and ticketing arm of Zomato, has introduced a new feature called ‘Book Now, Sell Anytime’. This feature is designed to provide a seamless, secure, and stress-free ticket booking experience, allowing customers to purchase tickets well in advance without worrying about potential changes to their plans.
So how does it work?
- Customers can buy tickets to their favorite event as soon as they go live on the Zomato app.
- If their plans change for any reason, they can list their ticket on the Zomato app for a price lower or higher than their original purchase price (capped at 2x of the current phase price live on the ticketing platform).
- Once another customer purchases this listed ticket, the seller’s ticket is canceled and a new ticket is issued to the customer purchasing this ticket – issued and authenticated by Zomato.
- The seller will get the full value of their listed price transferred to their preferred payment method (subject to applicable taxes).
Zomato hopes that this feature will be used appropriately by genuine customers. The company also aims to prevent unethical practices in the events industry, such as black market touting and unfair pricing. To achieve this, they have implemented several checks and balances:
- A customer can buy up to 10 tickets per category which can be listed for selling.
- The highest price at which they can list their tickets will be capped at 2x of the current phase price on the Zomato app – if the tickets for the event are sold out, the cap will be 2x the final phase price.
- For example – if a customer purchased an Early Bird ticket for Rs.1000 and the current phase is live at Rs 2000, the customer can list their ticket for any price up to Rs. 4000.
In a blog announcing the new feature, the company stated: “We hope this new feature empowers all our customers and removes any second-guessing about being able to book tickets in advance to events they love. The feature will go live on the Zomato app on September 30th 2024 starting with the Zomato Feeding India Concert. This is another step towards building a truly customer-first platform and growing this industry in India.
“We will continue to grow and evolve this initiative as we go along. This is surely not how this feature will look in a few months/years from now, so it is important for the industry to talk to us with the spirit of ‘we are all part of the same team’,” it added.
