SOCIAL is marking a decade of redefining dining and coworking culture with the release of a new film featuring comedian Shreeja Chaturvedi and Riyaaz Amlani, Founder and Managing Director of SOCIAL. This film captures the essence of what makes SOCIAL a cherished brand across the nation.
The brand film combines humor and originality to celebrate SOCIAL’s 10-year journey. It highlights the brand’s evolution from a unique concept into a cultural phenomenon that seamlessly blends work and play.
Shreeja Chaturvedi, who is represented by Only Much Louder, brings her signature wit to the film, while the Founder, Riyaaz Amlani addresses quirks around the brand.
The film also illustrates how SOCIAL has become a vibrant hub for creatives, freelancers, entrepreneurs, communities and guests, with each location offering a distinctive yet lively atmosphere.
Divya Aggarwal, Chief Growth Officer of Impresario Entertainment & Hospitality Pvt. Ltd, stated, “Celebrating 10 years of SOCIAL is a remarkable milestone. Our journey has been about more than just setting new standards in dining—it’s been about fostering deep connections within our guests and community while staying true to our edgy, unconventional spirit. This anniversary is a moment to celebrate our journey which has been captured perfectly in the film’s distinct SOCIAL style, blending humor, originality, and our unique vibe. We will continue to make SOCIAL a vibrant and integral part of our customers’ lives with creative collaborations and engaging promotions that celebrate the essence of who we are.”
Shreeja Chaturvedi shared her experience, saying, “This collaboration with SOCIAL has been one of the quirkiest projects I’ve worked on, it was so creatively fulfilling to bring this whacky idea to fruition. SOCIAL has such a distinct voice and sense of humour in its marketing and it’s totally on brand that they came up with this concept to mark turning 10. I’m super glad I could bring their birthday in with them!”
To commemorate this milestone, SOCIAL has launched the special ‘OG Menu’ featuring its most beloved dishes from the past decade. Available from August 16 to 31 across all SOCIAL outlets, this limited-time menu comes with enticing offers.
Adding to the celebration, SOCIAL has introduced the ‘Time Drop’—a daily 30-minute event where select items from the OG Menu will be available for just ₹10. This unique offer is designed to heighten excitement and create memorable moments as the brand marks this significant occasion.
With a decade of excellence behind it, SOCIAL remains committed to redefining the urban dining experience while staying deeply connected with its community.
From exclusive promotions like the ‘Time Drop’ to engaging social media interactions and new film featuring Shreeja Chaturvedi, SOCIAL’s 10-year celebration is a testament to its enduring appeal and dedication to creating memorable experiences.
