Top 3 OTT platforms in week 32’24

Platforms	Reach	Unique viewers (Mn)*
JioCinema	4.36%	21.97
Disney+ Hotstar	3.96%	19.96
Netflix	3.02%	15.22

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

In week 32 of 2024, JioCinema, Disney+ Hotstar, and Netflix emerged as the top three OTT platforms in India. JioCinema led the way with a reach of 4.36%, equating to 21.97 million unique viewers.

Disney+ Hotstar claimed the second spot with 19.96 million unique viewers and a reach of 3.96%. Netflix rounded out the top three with a reach of 3.02%, translating to 15.22 million unique viewers.

Top 3 shows in week 32’24

Shows	Reach	Unique viewers (Mn)*
MTV Splitsvilla X5 (JioCinema)	0.56%	2.82
Sri Lanka vs India (Sony LIV)	0.52%	2.62
Mirzapur S3 (Amazon Prime Video)	0.41%	2.07

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

During week 32, the reality digital series MTV Splitsvilla X5 on JioCinema took the top spot with a reach of 0.56%, translating to 2.82 million unique viewers.

Sri Lanka vs India on Sony LIV secured the second position, attracting 2.62 million unique viewers with a reach of 0.52%.

The action crime thriller series Mirzapur Season 3 on Amazon Prime secured the third spot, attracting 2.07 million unique viewers with a reach of 0.41%.

Top 3 binged shows in week 32’24

Binged Shows	Reach	Unique viewers (Mn)*
Mirzapur S3 (Amazon Prime Video)	0.16%	0.81
Pill (JioCinema)	0.15%	0.76
Brinda (Sony LIV)	0.15%	0.74

Binge: Shows/Web series: Calculated on the basis of a Minimum of 3 episodes viewing across 24 Hours.

During week 32 of the year, Mirzapur Season 3 on Amazon Prime topped the binge-watching list, achieving a reach of 0.16% and translating to 0.81 million unique viewers.

The Indian Hindi-language medical thriller Pill on JioCinema secured the second position, attracting 0.76 million unique viewers with a reach of 0.15%.

Meanwhile, the Indian Telugu-language crime thriller Brinda on Sony LIV claimed third place, with a reach of 0.15%, equivalent to 0.74 million unique viewers.

Top 3 movies in week 32’24

Movies	Reach	Unique viewers (Mn)*
Kingdom of the Planet of the Apes (Disney+ Hotstar)	0.41%	2.04
Mr. & Mrs. Mahi (Netflix)	0.38%	1.89
Bloody Ishq (Disney+ Hotstar)	0.28%	1.41

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

During week 32 of 2024, the action-sci-fi film Kingdom of the Planet of the Apes, streaming on Disney+ Hotstar, emerged as the leading movie, attracting 2.04 million unique viewers and achieving a reach of 0.41%.

The romantic sports drama Mr. & Mrs. Mahi, streaming on Netflix, secured the second position with 1.89 million unique viewers and a reach of 0.38%.

The Vikram Bhatt-directed horror thriller Bloody Ishq on Disney+ Hotstar achieved a reach of 0.28%, engaging 1.41 million unique viewers and securing third place on the list.

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.

Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.

These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.

Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.