Unilever has consolidated its global creative and strategic duties for its beauty brands with WPP, as per media reports.
The move will see WPP taking on the creative responsibilities for Tresemme, Sunsilk, and Pond’s, in addition to its existing management of the Vaseline account through Ogilvy.
This strategic consolidation underscores Unilever’s commitment to streamlining its creative processes and leveraging WPP’s expertise to drive innovation across its portfolio of leading beauty brands.
