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Archies, a gifting brand celebrated Raksha Bandhan by announcing the launch of its campaign video, Rishte Jazbaton Ke.
This campaign is launched digitally to cherish the siblings’ love and the bonds shared between a sister and a brother, from those petty fights over a TV remote to complaining about parents to covering for each other in adulthood, Archies aims to bring to life the cherished memories and deep connections that make this festival special.
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The video portrays the emotions, affection, and rituals associated with Raksha Bandhan, demonstrating how Archies’ broad gift selection can make the occasion even more unforgettable. Archies continues to provide a range of personalized presents, such as Rakhi hampers, greeting cards, and customized keepsakes, all designed to strengthen the bonds of love between siblings.
Varun Moolchandani, Executive Director of Archies, said, “We are excited to launch the ‘RishteJazbatonKe’ campaign this Raksha Bandhan, we want to celebrate the timeless and unbreakable ties of love that define this celebration. We hope that our campaign and carefully curated range of gifts bring joy and create lasting memories for siblings everywhere.”
Express the love you have for your sibling with Archies this Raksha Bandhan as it has something special for every brother and sister. Whether you are together or miles apart, Archies’ gifts ensure that your love and appreciation are beautifully conveyed.
