On July 13, the World Championship of Legends (WCL) attracted almost 20000 spectators to Edgbaston and captured the interest of cricket fans worldwide. Nearly 100 million cricket fans watched the match between India and Pakistan live on TV on OTT platforms and on social media.
Earning the support of the England and Wales Cricket Board (ECB) gave the WCL legitimacy and prestige and this was a turning point in the league’s success. By drawing a roster of players that included both current stars without contracts with their respective boards and cricket legends WCL further solidified its reputation in the sport.
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A high degree of competition and excitement is guaranteed by this lineup. Following the IPL’s successful model, WCL easily integrated Bollywood into its structure. Entertainment and cricket have come together in a way that has increased the league’s appeal thanks to the league’s partnership with Ajay Devgn and Bollywood actress Jacqueline Fernandez’s affiliation with one of the team franchises.
Unlike other leagues where most of the players are retired, the WCL was able to assemble a roster of players who are still impacting the sport and are currently competing.
WCL guaranteed the caliber of competition drawing a range of spectators. As countries like champions India and England competed excitement grew and pride in one’s country was sparked.
Harshit Tomar, Founder and CEO, The World Championship of Legends, said, “Fans have come to love the WCL because of its strategic execution outstanding star power in cricket and unwavering entertainment value. He was speaking about the history of media viewership.”
While success in establishing the league’s tournaments across the globe has been achieved the league’s expansion will require consistent and long-lasting influence. Harshit Tomar has played a role in attracting cricket fans from around the globe. Thanks to Tomar’s leadership the tournament has a promising future.
