This season, all eyes are on Paris as singles and sports fans flock physically and virtually to the City of Light (and some say Love).
In a destination with a charming allure that has inspired romance for centuries, singletons are saying bonjour to a world of possibilities on Tinder! Since the beginning of July 2024, key Tinder data reveals how users are leveraging this opportunity to make connections:
- There has been almost a 20% increase in Swipe activity in France1 and Tinder has seen a 103% increase in Tinder PassportTM Mode activity to key tourist sites in Paris.2
- Paris ranked 18th as an international city destination on the weekend of 19-21 July and moved to the 6th spot on the weekend of 26-28 July as the top international cities to which young singles in India passported. 3
- The USA, Brazil and Turkey are the top 3 origin countries of those using the Tinder Passport Mode feature in July to change their location to France.2
- The top sports selected as interests in Tinder users’ bios now are football, basketball, and swimming.4
- The fastest-growing sports interests are gymnastics (+31%) and basketball (+14%).4
- There has been an increase in the number of users with the job descriptions ‘olympian’ (+52%) and ‘athlete’ (+43%) on Tinder in Paris. 5
For those who are yearning to be part of the (sporting) action from across the world, Tinder Passport Mode allows users to search by city or drop a pin on the map to begin liking, matching, and chatting with others in their destination of choice! Other users will now be able to see that you’re in Passport Mode on your profile and looking to match with a tour guide to learn all the local secrets, or a potential date to explore a new town with.
Tinder’s Passport Mode feature is used on average 145,000 times a day and Tinder users have virtually traveled almost 100 billion km over the last year, which is the equivalent of traveling to the moon and back over 130,000 times6!
Tinder sees peak usage of the Passport Mode feature between the holiday periods of June to August and December to January. As users are hoping to secure a date in their future holiday destination, we also see that Passport Mode users aged 18-25 years tend to be more active, sending and receiving 3X more messages than Tinder users not using the Passport Mode feature7.
To use Tinder Passport, a premium feature, users can head to Settings, tap on Location, add a new destination by dropping a pin on the map, and start swiping on profiles in a different city. See who’s out there, and make plans everywhere!
Because privacy matters, for athletes who would prefer to keep a low profile in Paris this Summer, Tinder’s Incognito Mode is a step up from fully hiding your profile. Users can still Like and Nope in the app, but only those whom you’ve Liked will see you in their recommendations. So make the most of dating culture this sports season with Tinder Passport and who knows, you might just land an unforgettable date!
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