Fashion e-tailer AJIO announced a collaboration with Vogue and GQ India to highlight trends, analysis, and curate fashion experiences. The partnership aims to deliver trendsetting content that captures the essence of the evolving contemporary Indian style.
Through this collaboration, AJIO, Vogue, and GQ India aim to redefine the fashion landscape, offering a refined perspective that resonates with the tastes of today’s consumers. Through trend conversations with key fashion opinion leaders, AJIO and Vogue India will delve into the most pressing topics and emerging trends in the fashion world.
The Vogue Fashion Trend Report will cover the evolving landscape of fashion and highlight the ideas, styles, and iconic fashion moments that are changing consumer behavior. These insights will further power AJIO’s fashion-first approach in curating the latest trends for the customers.
Vineeth Nair, CEO, AJIO, said, “This exciting partnership with Vogue and GQ India will bring a new dimension to the fashion narrative of modern India, enabling AJIO to lead trend-first dialogues that shape the future of fashion. It marks a significant step towards redefining the fashion landscape with innovation, creativity, and a deep appreciation for the evolving identity of Indian style.”
Sandeep Lodha, MD, Conde Nast India, said, “We are thrilled to partner with AJIO, a strategic first of its kind for our two brands Vogue and GQ. It combines the scale of AJIO’s fashion e-commerce platform and Vogue and GQ’s deep and unique expertise in fashion curation and content creation. This collaboration will not only provide invaluable insights into the latest fashion trends through our comprehensive report but also elevate our events, bringing a new level of style and innovation to our audience.”
AJIO will collaborate with Vogue’s Forces of Fashion that bring to life the pages of Vogue through conversations and masterclasses with top editors, designers, influencers, and industry executives, allowing audiences to get an inside look at fashion and culture through Vogue’s lens. In addition, AJIO will partner with GQ India’s Men of The Year, an annual power-packed celebration of the year’s cultural high points.
AJIO has been at the forefront of redefining India’s fashion choices. With a repertoire of exclusive international brands like GAP, Diesel, Superdry, GAS, Armani Exchange, and much more, AJIO is the destination to shop for the biggest brands in the world.
