Chrome DM, in collaboration with Chrome OTT (COTT), proudly announces the release of their industry report, India CTV Market Size & Share Analysis 2024. This comprehensive report, provides an in-depth analysis of the Indian CTV (Connected TV) landscape, offering valuable insights for businesses, marketers, and industry stakeholders.
The India CTV Market Size & Share Analysis 2024 report covers an extensive range of topics, including historical data from 2019 to 2023 and forecasts for 2024 to 2029. It meticulously examines the market share across different zones in India, the evolution of CTVs, and the future trajectory of the industry. The detailed table of contents includes:
- All India TV Universe (Market Share)
- East Zone
- North Zone
- South Zone
- West Zone
- CTVs – The Story So Far
- State Wise CTV Split
- Overlap Linear + CTV
- State Wise Split of the Overlap
- CTV Consumption Frequency
- CTV Internet Connection Share
- External/Integrated Connections
- Split of External/Integrated Connections in CTVs
- The Future
- ICC CWC’23 Reach (All India)
- TV (Claimed Viewership)
- Disney+ Hotstar (Viewership)
- Overlap (in Mn)
- Platform Wise CTV View Frequency Share
- Internet Connection Wise CTV View Frequency Share
- Genre Trends Across CTV – View Frequency
- Audience Transition
- Free TV (Linear) to CTV
- Pay TV (Linear) to CTV
- Top 5 OTT Platforms
- Top 5 OTT Shows
- Top 3 Hindi News Streams – Total Unique Viewers
Key Highlights:
- The report provides a granular analysis of the TV universe’s market share across different regions in India, offering insights into regional variations in CTV adoption.
- It explores the overlap between traditional linear TV and CTV, presenting a state-wise breakdown of this overlap.
- Detailed data on CTV consumption frequency, internet connection types, and the split between external and integrated connections are included.
- The report also examines the future of the CTV market, with specific insights into viewership during the ICC Cricket World Cup 2023, covering both TV and Disney+ Hotstar viewership.
- It presents a thorough analysis of genre trends, audience transitions from linear TV to CTV, and the top OTT platforms and shows that are driving viewership.
Pankaj Krishna – Founder & CEO, Chrome DM, stated, “We are thrilled to present this detailed analysis of India’s rapidly evolving CTV market. As the media landscape continues to shift, understanding these trends is crucial for businesses and marketers looking to stay ahead. This report is a testament to our commitment to providing the industry with the most accurate and actionable insights.”
How to Purchase:
The INDIA CTV MARKET SIZE & SHARE ANALYSIS 2024 report is available for purchase at a one-time cost of $3000. Interested parties can contact [email protected] to acquire the report and gain access to this invaluable resource.
