Fashion and silver jewellery brand Kushal’s invites you to celebrate the cherished bond between siblings with a heart-warming new campaign, Raksha Bandhan Gifts – Wrapped with Love.
Television personality Jay Bhanushali stars in a 60 seconds digital film where he reminisces about the playful, fun-filled, mischief-laden moments that he shares with his sister. The film beautifully encapsulates the special memories that make every sibling relationship so unique.
To mark the special occasion, Kushal’s has unveiled three exquisite jewellery lines: Zircon, Meenakari and Fine Silver Collection. Each piece in these collections exemplifies exceptional design and craftsmanship, making them the perfect gifts for fashionable sisters to wear during different occasions.
From the brilliance of Zircon jewels, the vibrant colors of Meenakari, to the understated allure of silver pieces, there is something to suit every style and preference, ensuring a perfect complement to every sister’s unique fashion choices.
Ankit Gulecha, Director of Marketing at Kushal’s, said, “Our Raksha Bandhan collection is crafted perfectly featuring a variety of designs- from bold statement pieces to elegant minimalistic styles. Rakhi is all about strengthening the bond of love between siblings. Jay Bhanushali, known for his charming personality and heartfelt performances, is the perfect choice for this campaign. Like every caring brother, Jay wants to give something special to his sister, making him relatable and an apt representation of the love and thoughtfulness we want to convey.”
As gifting becomes increasingly personalized, people seek to create meaningful and unique connections. Understanding that each jewellery gift holds a unique sentiment and story Kushal’s has introduced Wrapped By Kushal’s’ – a feature that allows brothers to add a heartfelt touch to their Rakhi gifting.
With this, siblings can send video messages, personalized message cards, and bespoke packaging options, making each gift an expression of love and appreciation.
“This year, Kushal’s is poised to see a 50% growth from last year’s Raksha Bandhan season. We are focusing heavily on digital campaigns to drive footfalls to store and to strengthen our online business through Kushal’s app and website. This digital push will allow consumers to choose from over 100 designs curated specially for the Rakhi collection.
“The lineup is available online and across 90 brand stores in more than 30 cities in India, including Bangalore, Pune, Indore, Hyderabad, Chandigarh, Chennai and many more. Brothers can now order fashionable jewellery in just a click, making the shopping experience seamless and enjoyable,” Gulecha added.
Siblings can visit and revisit memories and stories unique to their relationship, knowing that near or far, Kushal’s will wrap each gift with sentiments and emotions distinctive to each sibling pair.
So this Raksha Bandhan, celebrate the bond of love with Kushal’s and create new memories wrapped in the charm of their beautiful jewellery.
