Nilon’s announces the launch of new logo as part of a strategic rebranding campaign. This initiative marks a significant milestone in the brand’s journey to stay ahead in the dynamic market landscape and resonate with the evolving preferences of consumers.
The younger demographic, our future consumers, is at the heart of this rebranding initiative. A modern brand needs to speak not just about its products but also about its personality.
The new logo conveys a clear message of ‘who we are’ and ‘why you need to buy our products,’ fostering a deeper connection with consumers. This narrative forms the foundation for building brand loyalty and advocacy.
Dipak Sanghavi, Managing Director, Nilon’s said, “Our new logo represents more than just a visual change; it embodies our commitment to innovation and our desire to connect with the younger generation. We believe this fresh look will strengthen our brand’s presence and appeal.
“The new logo further establishes our positioning of ‘isme pyaar mila hai’ with the color of love being the dominant one and a heart at the centre of our logo.
To strengthen our stance as a conscious brand, we also have a subtle touch of green representing sustainability through the apostrophe,” Sanghavi added.
Nilon’s continues to cater to diverse market segments, ensuring that the products and branding are relevant across different consumer groups:
- Rural Mass Market & HoReCa: Strengthening its presence and appeal in the rural and hospitality sectors.
- Urban Mass Market: Engaging urban consumers with a modern and stylish brand identity.
- Premium Segment: Offering high-quality products that resonate with discerning consumers.
- Innovative Segment: Leading the market with innovative products and a forward-thinking brand image.
