Fujifilm GFX100S II hits markets

FUJIFILM India  announces the launch of the latest model of the mirrorless digital camera “GFX series,” the “FUJIFILM GFX100S II” (GFX100S II), equipped with a large format sensor approximately 1.7 times larger than a 35mm full-frame sensor.

The GFX100S II is equipped with a newly developed 102MP high-speed sensor, the “GFX 102MP CMOS II,” and the latest high-speed image processing engine, the “X-Processor 5,” all housed within a compact body weighing approximately 883g, making it the lightest in its series. This mirrorless digital camera allows you to easily enjoy an extraordinary level of image quality.

The GFX100S II  features AI-based subject detection. With its fast and highly precise AF and improved continuous shooting speed of up to 7.0 frames per second, it can accurately capture moving subjects like never before. The in-body image stabilization function has also been enhanced, achieving a maximum of eight-stop five-axis performance, the best in its series. With these features packed into a lightweight and compact body weighing approximately 883g, you can enjoy the extraordinary image quality of GFX in a wide range of scenes. In terms of video performance, you can shoot vibrant and smooth 4K/30P videos, allowing for high-quality video production as well.

Mr. Koji Wada, Managing Director of FUJIFILM India, expressed, “At FUJIFILM India, we are dedicated to pushing the boundaries of innovation in the imaging industry, going leap and beyond to stand firm to our Group Purpose of “Giving Our World More Smiles.”  The GFX100S II is a testament to our commitment to providing photographers with cutting-edge technology. With its advanced sensor, versatile film simulation modes, and AI-based subject detection, we aim to empower professionals to achieve their creative visions with unparalleled precision and efficiency.”

Mr. Arun Babu, Associate Director and Head of Digital Camera, Instax & Optical Devices Business at FUJIFILM India, shared, “The GFX100S II represents a significant leap in imaging technology, combining a high-resolution sensor with cutting-edge features that cater to both professionals and enthusiasts. We are excited to bring this revolutionary camera to the Indian market, where photography is a rapidly growing passion and profession. With the GFX100S II, we are not only offering a camera but also supporting the broader digital ecosystem with tools and systems that ensure the authenticity and provenance of digital content.”

The GFX100S II provides not only professional photographers but also hobbyists who want to explore the world of large format photography with overwhelming image rendering capabilities and improved mobility. It offers the joy and pleasure of photography to a wide range of users.

1. Product features

(1) Featuring a large format sensor with 102MP, it achieves an extraordinary level of image quality.

※6 When shooting in 16-bit RAW

(2) Powerful IBIS mechanism in a compact body, it brings the extraordinary depiction closer to you.

※7 BISHAMON-TEX is a trademark or registered trademark of FUJIFILM Corporation. 

(3) Don’t miss decisive moments with the evolved high-speed, high-precision AF and continuous shooting performance.

※8 *Set “SUBJECT DETECTION SETTING” to “BIRD” when you want to detect insects and to “AIRPLANE” when you want to detect drones. 

(4) It is equipped with 4K/30P video recording capability, allowing for high-quality video production.  

※9 Apple ProRes is a trademark of Apple Inc., registered in the United States and other countries.

※10 There may be certain recording modes that are not compatible with certain types of SSDs. Please refer to our company’s website for a list of SSDs that have been tested and confirmed to be compatible.

※11 Internal testing conducted by our company.

2. Optional accessories

Hand grip「MHG-GFX S」

The metal hand grip enhances the grip and stability when shooting with larger telephoto lenses, and also improves convenience when using a tripod.

3. Membership of C2PA and CAI  and development of a system to provide context and history for digital media

In recent years, it has become an important global issue to realize a society in which creative and business activities can be conducted with peace of mind by proving the tampering and authenticity of images when handling photographs and videos, we have joined two organizations, Coalition for Content Provenance and Authenticity “C2PA” and Content Authenticity Initiative “CAI”. We are participating in a project that aims to protect content and its creators and users through digital proofs, and will continue to develop a system to provide context and history that supports the authenticity of images by adding information such as the origin and record to the image file. We will gradually expand this solution to our GFX and X series line-up , including the GFX100S II.

※12 An industry organization that formulates standards and technical specifications for the proof of history, such as the origin and change history of digital content.

※13 A community that leads global efforts to promote the use of proof of origin and change history of digital content.

※14 Launch schedule by countries or regions will be announced as soon as they are finalized.

※15 Scheduled to be deployed as needed through firmware updates. (Deployment schedule to be determined).