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Libas, a fast fashion omnichannel ethnic wear brand, announced the return of its flagship sale – The Purple Days Sale. Scheduled to run from 27th July to 4th August, this sale promises to deliver a shopping experience with exclusive offers and promotions. Designed to cater to the tastes and preferences of Libas’ valued customers, this sale is a shopping extravaganza.
In a bid to offer a user experience, the brand announced the sale through its official social media, featuring an interactive CGI campaign. Set against the backdrop of Qutub Minar, the video showcases a blimp flying through the sky, displaying a banner that announces the upcoming sale.
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Libas has earned a reputation for its ethnic wear across their omni channel offerings. This year too, the Purple Days Sale will be a shopper’s paradise for fashion enthusiasts. Customers can look forward to discounts, with the primary promotional offer being “Up To 70% Off + Extra 15% Off*”. In addition, a range of enticing checkout and cart-level offers will be available, including “Buy 4 at 2199”, “5% Off on 1499”, “10% Off on 1999”, and “15% Off on 2499”.
To further enhance the shopping experience, Libas has partnered with influencers and brand ambassadors to amplify the reach and impact of The Purple Days Sale. These influencers will share exclusive insights, providing customers with style inspiration and highlighting must-have items from the sale.
Moreover, Libas is delighted to announce special offline store activations throughout the sale period. Customers visiting the brand’s physical stores can expect array of delightful surprises, including complimentary goodies from Wingreens World for purchases exceeding a value. These activations are aimed at creating a memorable and engaging shopping experience for the in-store customers.
Sidhant Keshwani, Founder and CEO of Libas, said, “We are incredibly excited for this year’s Purple Days Sale, which promises to be our most remarkable event yet. What sets this year’s sale apart is our comprehensive omnichannel approach, designed to ensure maximum consumer engagement both online and in stores. Our customers can enjoy the same exceptional discounts and offers, whether they choose to shop from the comfort of their homes or visit our physical locations. This seamless integration reflects our commitment to providing an unparalleled shopping experience, and we look forward to delighting our customers with the best of Libas.”
Libas remains committed to offering high-quality, stylish, and affordable fashion to its customers. The Purple Days Sale is a testament to this commitment, providing an opportunity for shoppers to indulge in their favorite fashion pieces at unbeatable prices.
