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Panasonic Life Solutions India, a diversified technology company, achieved a milestone as its authorized Direct-to-Consumer (D2C) platform became one of the fastest-growing in consumer electronics and appliances sector in India.
Since its launch in September 2022, the platform has experienced growth, with online visitors surging by 160%, surpassing 4 million visitors in the past year alone. With the current season’s high demand, the platform has recorded four-fold growth over last year, quarter on quarter.
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Sushil Grover, Business Chief and Director – E-Commerce, D2C (e-store) Business, Brand & Marketing Communication, Panasonic Life Solutions, said, “The rapid expansion of our authorized D2C platform demonstrates customers trust in the brand, Panasonic’s strong commitment to embracing digital transformation, while significantly enhancing and personalizing customer experiences.”
“The platform is intuitive, easy to navigate, and represents the brand identity that meets our customers’ aspirational world. We have been continuously expanding our product offerings on the platform with the aim of providing the widest choice to our customers backed with proven reliability of Japanese technology. We recently launched Lumix cameras, and the response was tremendous.
We sold cameras for over 2.5 lacs average price, which confirms our notion that consumers are moving toward premiumization. We are now focused to enhance product availability and service coverage across more cities backed with an efficient supply chain support,” Grover added.
Currently, the platform is selling LED, Audio, Large and Small Appliances, Cameras, Lenses, Accessories, and Lifestyle products attracting 13% repeat customers, with the highest user and conversion rates coming from the 25-34 age bracket followed by the Gen Z audience.
Panasonic continues to broaden its lineup of high-end products, offering distinctive benefits in important categories such as bottom-mounted refrigerators, front-load washing machines, and air conditioners. This year, they also launched a Matter-enabled air conditioner that is powered by Miraie, marking an advancement in the realm of smart home technology.
Moreover, Panasonic’s authorized D2C online e-store provides a range of consumer financing options and product exchange programs aimed at broadening accessibility to high-value purchases. Furthermore, customers benefit from a convenient ‘service-on-a-click’ feature for registering service requests such as installation, repairs, or purchasing extended warranties for both new and existing products.
The recent introduction of the ‘Call-Me-Back’ initiative has also been met with enthusiastic reception, providing customers with an improved personalized experience to address their inquiries regarding purchases or services.
