Wednesday, July 24, 2024
Reading Time: 2 minutesMastercard, a global leader in payments, has entered into a multi-year sponsorship agreement with McLaren Racing, making it a major sponsor of the renowned McLaren Formula 1 Team.
This partnership unites two iconic brands, both celebrated for their commitment to innovation and excellence. Together, they aim to elevate experiences, bringing people closer to their passions and to each other.
Through Mastercard’s Priceless Experiences program, cardholders gain unparalleled access to exclusive sports and entertainment events. This new collaboration extends these benefits into the thrilling world of Formula 1, offering unique opportunities with the McLaren Racing team. Mastercard’s branding will debut later in the 2024 season, marking the start of an exciting new chapter for both brands.
“We are constantly exploring new ways to bring value to our customers and cardholders. Getting them closer to their passions, what they love most, is central to this, and racing has become one of the most exhilarating, universal passions globally,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “For many people, McLaren is synonymous with racing – exciting, innovative, purpose-driven. We are thrilled to partner with them and to join our brands together in a meaningful way in the eyes of fans everywhere.”
McLaren Racing’s Chief Executive Officer Zak Brown said: “Mastercard is an incredible brand with the iconic red and yellow logo instantly recognizable wherever you are in the world. Mastercard shares our absolute passion for offering fans fantastic experiences and opportunities to truly feel part of our growing global racing community – and we are delighted to welcome them to the McLaren Racing family.”