Tuesday, July 23, 2024
Reading Time: < 1 minuteAccording to a recent announcement from the Italian hotel association Federalberghi, the summer travel pattern among Italians is shifting towards more frequent but shorter trips. Their latest survey indicates that around 36 million Italians plan to vacation between June and September. The majority, 90%, will choose destinations within Italy, while the remaining 10% are expected to travel to nearby beach locations abroad. Notably, a third of these travelers are planning multiple getaways this season—3.6 million intend to take at least one additional trip, 3.1 million will vacation twice, and 1.7 million are set for three holiday breaks. These travel trends are projected to generate a turnover of approximately 40.6 billion euros.