In week 28 of 2024, JioCinema, Disney+ Hotstar, and Netflix emerged as the top three OTT platforms in India. JioCinema led the way with a reach of 6.12%, equating to 30.84 million unique viewers.

Disney+ Hotstar claimed the second spot with 27.27 million unique viewers and a reach of 5.41%. Netflix rounded out the top three with a reach of 3.61%, translating to 18.19 million unique viewers.

Top 3 shows in week 28’24

Shows	Reach	Unique viewers (Mn)*
Mirzapur S3 (Amazon Prime)	2.13%	10.72
Kota Factory S3 (Netflix)	0.59%	2.98
Panchayat S3 (Amazon Prime)	0.57%	2.88

During week 28 of the year, the Indian action crime thriller series Mirzapur S3 on Amazon Prime took the top spot with a reach of 2.13%, translating to 10.72 million unique viewers.

The Hindi-language drama Kota Factory S3 on Netflix secured the second position, attracting 2.98 million unique viewers with a reach of 0.59%.

Meanwhile, comedy drama series Panchayat S3 on Amazon Prime claimed third place, with a reach of 0.57%, equivalent to 2.88 million unique viewers.

Top 3 binged shows in week 28’24

Shows	Reach	Unique viewers (Mn)*
Mirzapur S3 (Amazon Prime)	1.49%	7.50
Kota Factory S3 (Netflix)	0.30%	1.49
Panchayat S3 (Amazon Prime)	0.26%	1.30

During week 28 of the year, the action crime thriller series Mirzapur S3 on Amazon Prime topped the binge-watching list, achieving a reach of 1.49% and translating to 7.50 million unique viewers.

Kota Factory S3 on Netflix secured the second position, attracting 1.49 million unique viewers with a reach of 0.30%.

Meanwhile, the Panchayat S3 on Amazon Prime claimed third place, with a reach of 0.26%, equivalent to 1.30 million unique viewers.

Top 3 movies in week 28’24

Movies	Reach	Unique viewers (Mn)*
Srikanth (Netflix)	0.38%	1.89
Wild Wild Punjab (Netflix)	0.24%	1.22
Maharaj (Netflix)	0.23%	1.18

During week 28 of 2024, the biographical film on the life of Srikanth Bolla, Srikanth on Netflix emerged as the leading movie, attracting 1.89 million unique viewers and achieving a reach of 0.38%.

The Indian Hindi-language comedy film Wild Wild Punjab on Netflix secured the second position with 1.22 million unique viewers, also resulting in a reach of 0.24%.

The historical drama Maharaj, also streaming on Netflix, achieved a reach of 0.23%, engaging 1.18 million unique viewers.

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.

Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.

These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.

Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.