Bonkers Corner announced its collaboration with Hello Kitty, a Japanese brand from the house of Sanrio. This partnership marks one of the first collaborations celebrating Hello Kitty’s 50th anniversary in 2024 marking one of the many initiatives in Sanrio’s plans to introduce and expand the Kawaii trend in the Indian market.
The Hello Kitty apparel collection by Bonkers Corner blends Hello Kitty’s Kawaii charm with Bonkers Corner’s trademark creativity. The collection includes skirts, oversized t-shirts, crop tops, bottoms, and caps, ensuring that there is something for every Hello Kitty enthusiast.
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Bonkers Corner launched the collection at their flagship store in Lower Parel, Mumbai, offering fans an experience to explore and purchase items from the Hello Kitty Collection first hand and is available for purchase on Bonkers Corner’s official website as well as at all Bonkers stores, for fans across India.
The Hello Kitty Collection offers a range of affordable options, priced from ₹299 to ₹1099, catering to fans of all ages.
Silvia Figini
Silvia Figini, Chief Operating Officer of Sanrio GmbH and Mister Men Limited, said, “This partnership is one of our fist steps in boosting Hello Kitty’s presence in India. We are excited to introduce the kawaii style bringing these delightful creations to Hello Kitty enthusiasts and fans across India”.
Shubham Gupta
Shubham Gupta, Founder of Bonkers Corner, said, “At Bonkers Corner, we’ve always been about spreading joy and a little bit of silliness. Hello Kitty is a global icon who embodies positivity and fun, so this collaboration is a perfect match!
“We’re thrilled to bring a touch of Bonkers to Hello Kitty’s world, and to introduce the Hello Kitty fan base to the wacky and wonderful world of Bonkers Corner. It’s been amazing to see the creative explosion from both our communities, and we can’t wait to see what kind of crazy-awesome creations come out of this collaboration,” Gupta said.
With Hello Kitty marking its 50th anniversary, Sanrio and Dream Theatre, the brand’s licensing agency in the Indian market, are gearing up to introduce Hello Kitty and the Kawaii style on a scale in India.
