Minor Hotels To Bring Luxury Tivoli And NH Brands To Northwest China

Friday, July 19, 2024

In a major milestone for Northwest China’s hospitality sector, Minor Hotels (China) has officially signed a dual-branded Tivoli and NH property in Yining, Xinjiang. This significant venture introduces the luxury Tivoli Hotels & Resorts and the upscale NH Hotels & Resorts brands to Northwest China. The project is slated to open its doors to global guests in 2026.

Yining, a vibrant city on China’s western frontier, has a rich history as a vital trade hub on the ancient Silk Road. Today, it continues to be a crucial link between Central Asia and Europe. Renowned for its stunning natural beauty and diverse ethnic cultures, Yining is home to attractions like the Kazak Folk Tourism Area and Six Star Street, drawing both domestic and international tourists.

The new Tivoli and NH hotels will be strategically positioned near key tourist spots and the central business district. Accessibility is a key feature, with convenient connections via highways, high-speed trains, and flights. The expansive 1.6 million square meter project will offer a variety of facilities, including 200 guest rooms for each hotel brand, a commercial zone, a cultural performance center, and residential areas. The cultural performance center will regularly feature music and dance shows, while the commercial area, inspired by the Silk Road’s historic design, aims to offer an exotic shopping and leisure experience.

“We are excited to announce our first dual-branded property of Tivoli and NH Hotels in Northwest China,” said Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels. “With such high profiles and strong reputations throughout Europe, we are confident that the Tivoli and NH brand offerings will appeal to both Chinese and international travellers.”

“The establishment of Tivoli and NH hotels in Yining is expected to significantly improve the local hotel industry landscape, attracting more visitors and contributing meaningfully to the economic development of Yining and the entire Ili Kazakh Autonomous Prefecture,” concluded Eddy Tiftik, VP of Operations & Development for Minor Hotel (China).

Established in Portugal in 1933, Tivoli Hotels & Resorts has garnered a dedicated following from celebrities and royalty around the globe. Known for their distinctive designs and exceptional offerings in dining, accommodation, and leisure, Tivoli hotels bring the warmth and elegance of the Mediterranean to every destination. Expanding from its Portuguese roots to countries such as Brazil, Qatar, China, the Netherlands, Italy, and Spain, Tivoli continues to attract discerning travelers who appreciate a refined lifestyle.

NH Hotels & Resorts, originating in Spain, opened its first hotel in 1978. Today, it manages over 230 properties across Europe and the Americas, with plans to extend its reach to new regions. Renowned for their thoughtfully designed rooms that prioritize comfort and functionality, NH Hotels are committed to delivering reliable services and memorable experiences. Each stay at an NH property is designed to be a pleasurable journey, reflecting the brand’s dedication to hospitality excellence.