Wednesday, July 17, 2024
Reading Time: 3 minutesThis summer, MARTINI is turning up the heat in Sicily with Emmy-nominated actress and fashion muse, Simona Tabasco. Following her captivating performance in the hit TV show ‘The White Lotus’, Simona is returning to the island that stole the world’s heart, and she’s bringing MARTINI along to celebrate the unmatched charm of an Italian summer. For over 160 years, MARTINI has been synonymous with Italian style, elegance, and craftsmanship, making Sicily the perfect backdrop for this legacy. MARTINI invites you to explore the magic of Sicily through Simona’s eyes – from enjoying authentic aperitivo at iconic spots like BamBar to sun-drenched days at La Plage, all while sipping on the drink of the season: the MARTINI Spritzato.
“Sicily holds a special place in my heart; it’s a magical place to be in the summertime,” said Simona. “I’ve had so many fun times sharing aperitivo with friends on the stunning terrace at Morgana Bar, or soaking up the energy at BamBar, my favorite spot for a refreshing granita and alfresco MARTINI Spritzato.”
A toast to iconic Italy – MARTINI and Simona Tabasco both embody a playful sophistication and effortless Italian cool that’s impossible to resist. To capture the essence of their shared style, MARTINI brought Simona together with acclaimed mixologist Maura Milia, formerly of London’s legendary Connaught Bar, to create a bespoke cocktail: the MARTINI Simona Spritz. The perfect blend of sweet and spicy; MARTINI Bianco’s subtle vanilla sweetness and the peach and citrus notes of the Prosecco are balanced beautifully by the spicy kick of the chilies. This spicy twist on the classic Bianca Spritz is as vibrant and unforgettable as Simona herself.
Maura Milia said, “It was a dream to work with Simona on this signature drink. A new recipe for MARTINI with a touch of spice is very exciting. This year, spicy cocktails have been leading the charge, with the fiery trend gaining momentum as bar professionals are reaching for chilies, hot sauce, and other punchy ingredients to really make an impact.”
Experience your #EuroSummer the right way – follow Simona’s lead and discover the secrets to the perfect Italian summer. [Watch the video with Simona here]. From your go-to order, “un MARTINI Spritzato, grazie!”, to what to wear, including head-turning statement outfits designed by Italy’s iconic designers, Simona shows you how to make this summer your most stylish yet.
This summer, MARTINI shows us how to embrace Italian style and flavors to elevate home gatherings with their exquisite cocktails collection. The MARTINI Spritzato is now available in restaurants and bars across Europe. Try your hand at making the MARTINI Simona Spritz at home and bring a touch of Italian spice to your aperitivo. Every unforgettable Italian summer deserves an equally iconic drink.
One of the most iconic brands globally, MARTINI® is renowned for its high-quality vermouths and sparkling wines. Since its inception in 1863 in Turin, Italy, MARTINI has crafted a legacy of vibrant and bittersweet flavors. The MARTINI portfolio includes: MARTINI Fiero, MARTINI Riserva Speciale Rubino, Ambrato & Bitter, MARTINI Bianco, Rosato, Rosso & Extra Dry, MARTINI Non-Alcoholic Vibrante & Floreale, MARTINI Asti, Prosecco & Rosé Extra Dry.
Tags: BamBar, Bermuda., Europe, Hamilton, hospitality, Isola Bella, Italy, La Plage, london, MARTINI, Piazza XI Aprile, Sicili, Taormina, Turin