Komal Desai, Manager of Marketing (Brand Team Lead) at CNBC-TV18 (Network18 Media), has been promoted to Senior Manager, Brand Marketing at CNBC-TV18. Desai announced her promotion through LinkedIn.
Desai joined the network in January 2020 as Deputy Manager of Marketing and was promoted to Manager of Marketing (Brand Team Lead) by April 2022.
She specializes in conceptualizing and developing brand IPs and marquee properties to maximize revenue. Komal has been instrumental in launching and driving the flagship IP on gender parity, Future. Female. Forward – The Women’s Collective, which is now successfully in its second season.
With 9 years of experience, Komal excels in campaigns, content marketing, IP creation, and media & entertainment across both online and offline channels. She holds an MBA in Media & Entertainment and a PGD in Advertising and Brand Management. Her career includes a proven track record of working with diverse brands and agencies, strategizing campaigns, and delivering optimal ROI in the video and content ecosystem.
Before her tenure with Network18, Komal served as Brand Manager and Brand Solutions Specialist at The Times Of India’s entertainment and lifestyle arm, managing brands such as Filmfare, Femina, Lonely Planet, TopGear India, HELLO!, and Grazia.
Prior to that, she held the position of Senior Executive of Marketing and Strategic Alliances at Carnival Cinemas from November 2015 to January 2017.
In addition to her professional achievements, Komal is passionate about dancing, cinema, and traveling, and aspires to host her own podcast show in the future.
