South Africa Is Surging with Amapiano: A Journey of Cultural Export and Dynamic Creativity

Wednesday, July 17, 2024

The upcoming Amapiano Africa Summit, slated for July 18th-20th, 2024, represents a pivotal moment in celebrating and promoting Amapiano music and culture worldwide. This landmark event will bring together industry leaders, passionate youth, Amapiano enthusiasts, visionary fashion designers, and innovative brands. Through engaging panel discussions, insightful masterclasses, and vibrant conversations focused on the genre, the summit aims to facilitate knowledge sharing, foster new collaborations, and shape the future direction of Amapiano. Furthermore, it aims to empower African creatives, drive socio-economic growth, and cultivate opportunities for young entrepreneurs within the local music industry.

South African Tourism is deeply committed to preserving and showcasing the country’s rich arts and culture. Acknowledging the global impact of Amapiano, we are dedicated to documenting these cultural milestones to ensure future generations can appreciate and learn from our diverse heritage. Beyond promotion, our efforts include capturing the narratives that define our national identity, creating a comprehensive archive of South Africa’s musical and cultural achievements. This initiative enables us to spotlight the evolution and global influence of our arts.

As the official destination partner of the Amapiano Africa Summit, South African Tourism takes pride in enhancing the country’s global allure as a vibrant cultural destination. During the summit, we will deliver a keynote address at the gala dinner on July 18th, 2024, highlighting Amapiano’s role in promoting South African tourism. Additionally, on July 19th, 2024, we will host the ‘Amapiano International Impact’ panel discussion, gathering industry experts to explore how the genre shapes global perceptions and reinforces South Africa’s status as a cultural hub.

“The participation of South African Tourism in the Amapiano Africa Summit underscores our commitment to promoting South Africa as a vibrant and dynamic cultural destination. This event provides a unique opportunity to showcase the rich cultural heritage of South Africa, drive international tourism, and foster socio-economic growth,” said Thembi Sehloho, Chief Marketing Officer of South African Tourism. “We invite all stakeholders, media representatives, and the general public to join us in celebrating the Amapiano phenomenon and exploring its potential to elevate South Africa’s cultural and tourism landscape.”