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Lass Natural, a pioneer in the organic beauty industry recently transformed its entire packaging design ensuring customer communication and enhancing the overall experience.
While staying true to its core values of simplicity and sustainability, the brand features a pristine white base in its new packaging. The white color emphasizes that the products are free from unnecessary additives and are purely focused on delivering natural goodness.
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To complement the white base, the design incorporates vibrant color stripes. These stripes are not just visually appealing but also signify the brand’s dedication to addressing multiple skin and hair problems.
Each color on the packaging represents different active ingredients that are used in the formulations. In today’s health-conscious world, this will help customers transparently understand the benefits of the products.
Deepak Jain CEO and Founder of Lass Natural, said, “Our new packaging is a true reflection of our brand’s ethos – simple, pure, and sustainable. We have always believed in the power of nature and the importance of transparency. Therefore, redesigning our packaging not only makes our products more attractive but also more informative, helping our customers make better choices for their skin and hair.”
Lastly, Lass Naturals understands that the first impression matters. Therefore, the new packaging design not only connects with the customers but also is recyclable and this change ensures that the brand’s product stands out in the market, reflecting the quality and care they put into every formulation.
