Amazon Prime Day 2024: Everything you need to know and the best early Apple deals

Amazon’s big Prime Day extravaganza is now upon us! It started just after midnight Tuesday and continues for 48 hours of deals and discounts un til midnight on July 17. So, whether this is your first Prime Day rodeo or you’ve taken advantage of fantastic discounts before, here’s everything you need to know about the big sale.

What is Prime Day?

Prime Day is the annual shopping event that gets us about as excited for Apple deals as Black Friday. The first year Prime Day was held was in 2015 when Amazon wanted to celebrate its 20th anniversary with a bang. The sale was so successful that it stuck around and we’re happy it did because the discounts are impressive and many brands use Prime Day as the chance to lower the price more than they usually would.

Instead of the single-day event from back in the day, we get a full 48 hours to shop for deals and decide what we need and what we simply “want.”

When is Prime Day 2024?

In 2024 Prime Day began at midnight on Tuesday, July 16 and will last until 11:59pm on Wednesday, July 17. That’s midnight to midnight wherever you are in the world.

Will we get another Prime Day in October?

Amazon has been pretty consistent about its big sale events, so when it introduced the October event a couple of years ago, we figured it was here to stay. Well, we can’t predict the future with certainty, but Amazon seems like the type to stick to tradition. While we don’t have any official info on an October event yet, we’re going to guess that yes, we will get a fall Prime Day event in 2024.

Do you need to subscribe to Prime to shop on Prime Day?

Yes and no. Let us explain. As the name suggests, Prime Day was designed as a special sale event to reward Prime members with special prices. So, you’d need to have a subscription to the service ($14.99/£8.99/AUD$6.99 per month or $139/£95/AUD$59 per year). You can also sign up for the 30-day free trial to cover the Prime Day deals.

However, there are loads and loads of deals available during the event when a subscription to Prime is not necessary. They will just be straight-up discounts that anyone can enjoy. Whether or not your favorite products from Apple and other big brands will fall into this category remains to be seen.

What products do we expect to go on sale?

We are seeing some great discounts on pretty much all products from Apple. Devices such as the MacBook Pro and Air and Apple Watch Series 9 that have been on shelves for a while usually see their best discounts on Prime Day, big discounts on newer products are rare, but not unheard of.

We’re also seeing tons of good deals on Apple accessories, including Apple Pencils, keyboards, and mice, as well as stands, chargers, and cables from third-party accessory makers such as Anker and Logitech.

Do other retailers run sales during Prime Day?

During Prime Day, other retailers will certainly try to bring in some shoppers, including Best Buy, Target, and Walmart. While we’re sure many deals will be exclusive to Amazon, many brands will run similar sales in other shops, too. You could end up getting a product you want for the same price as it is at Amazon without needing to subscribe to Prime.

Where to find the best Prime Day deals on Apple products

Right here! We’ll be covering scouring Amazon for the best Apple deals during Prime Day. So just stay tuned to Macworld and we’ll tell you which deals are worth your time. Below you will find links to our product specific deals round ups.

• Best Amazon Prime Day Apple deals
• Best Amazon Prime Day AirPods deals 
• Best Amazon Prime Day Apple Watch deals
• Best Amazon Prime Day iPhone deals
• Best Amazon Prime Day iPad deals
• Best Amazon Prime Day MacBook Air and MacBook Pro deals
• Best Amazon Prime Day Mac deals
• Best Prime Day storage deals for Mac
• Best Prime Day Mac monitor and display deals
• Best Prime Day Apple accessories deals 
• Best U.K. Apple Amazon Prime Day deals

What are the best deals right now?

There are so many great deals available at Amazon, this is our pick of the very best – but be sure to check out the links above for even more deals, and keep coming back as we’ll be updating this list regularly throughout Prime Day.

Apple devices

U.S.

• AirPods Pro (2nd gen, USB-C): $168.99 ($80 off; MSRP $249) PRIME DAY DEAL
• AirPods Max: $349 ($201 off; MSRP $550) PRIME DAY DEAL
• 11-inch M4 iPad Pro (128GB): $899 ($100 off, MSRP $999) Apply $20 coupon
• 13-inch M4 iPad Pro (128GB): $1,198 ($101 off, MSRP $1,299)
• Apple Watch Series 9 (41mm): $279.99 ($119 off, MSRP $399) PRIME DAY DEAL
• Apple Watch Series 9 (45mm): $309 ($119 off, MSRP $429) PRIME DAY DEAL
• M3 13-inch MacBook Air, 256GB: $849 ($250 off, MSRP $1,099) You need to apply the $50 coupon
• M3 15-inch MacBook Air, 256GB: $1,049 ($250 off, MSRP $1,299) You need to apply the $50 coupon
• M3 Pro 14-inch MacBook Pro, 512GB: $1,699 ($300 off, MSRP $1,999)
• M3 Pro 16-inch MacBook Pro, 512GB: $1,899 ($600 off, MSRP $2,499) You need to apply the $100 coupon
• M3 Max 16-inch MacBook Pro, 36GB RAM, 1TB: $2,799 ($700 off, MSRP $2,499) You need to apply the $200 coupon

U.K.

• AirPods Pro (2nd generation) with MagSafe, USB-C:  £179 (£50 off, RRP £229) DEAL OF THE DAY
• AirPods Max – Green, Pink, Silver, Blue, or Space Grey: £449 (£50 off, RRP £499) DEAL OF THE DAY
• iPhone 15 Pro Max (256GB): £1,059 (£140 off; RRP £1,199)
• iPhone 14 Plus (128 GB), Red, Blue, Midnight, Purple, Starlight: £569 (£230 off, RRP £799) DEAL OF THE DAY
• iPhone 14 Pro (256GB): £999 (£210 off; RRP was £1,209
• 10.9-inch iPad Air (M1, 2022, Wi-Fi + Cellular, 64GB): £629.10 (£219.90 off, RRP was £849)  BEST DEAL
• 11-inch iPad Pro (M2, 512GB, 2022 model): £983.03 (£266 off, old RRP was £1,249)
• Apple Watch Series 9 [GPS 41mm] Aluminium £314 (£85 off, RRP £399) DEAL OF THE DAY
• Apple Watch Series 9 [GPS 45mm]  Aluminium £344 (£85 off, RRP £429) DEAL OF THE DAY
• 13-inch MacBook Air, M2, 256GB SSD, midnight, silver, space grey or starlight: £849 (£150 off, RRP £999) DEAL OF THE DAY
• M3 14-inch MacBook Pro, 512GB: £1,494.99 (£204 off, MSRP £1,699)
• M3 Pro 14-inch MacBook Pro, 1TB: £2,230 (£269 off, MSRP £2,499)
• M3 Max 14-inch MacBook Pro, 1TB: £2,979.97 (£319 off, MSRP £3,299)
• M3 Pro 16-inch MacBook Pro, 512GB: £2,719 (£280 off, MSRP £2,999)