First published on Friday, July 12. Updated Monday, July 15.
Amazon’s Prime Day sales event (which lasts two days, not just one!) is a fantastic opportunity to find a good deal on the Apple Watch, so if you were wondering if the Apple Watch will be on sale for Prime Day, wonder no more! You can expect to see some discounts on the Apple Watch during the Prime Day sale, which will take place from July 16 to 17.
Here at Macworld we know more than most about Apple’s range of products, and we can spot a bargain too, having compiled regular Apple deals roundups for years. We’re not likely to be fooled by the usual tricks, such as prices being raised just before a sales event so the discounts look bigger. We’ll make sure to steer you to the genuinely worthwhile deals.
We’ll be tracking all the best Prime Day 2024 Apple Watch deals in this article, including those cheeky early deals up which pop up before the event; sometimes these are just as good as the official Prime Day deals. The latest models, and the ones likely to be of most interest for deal-hunters, are the Apple Watch Series 9, Apple Watch Ultra 2, and second-gen Apple Watch SE. But you can often find good deals on older models too.
For more coverage of Amazon’s deals, check out our round-up of the best Apple Deals for Amazon Prime day as well as our Prime Day listings page.
Best Apple Watch deals of Prime Day
Some deals are better than others. Here are the bigger savings to be had on a new Apple Watch this Prime Day. Look below for more deals on the different Apple Watch models.
U.S.
- Apple Watch Series 9 (41mm): $299 ($100 off, MSRP $399)
- Apple Watch Series 9 (45mm): $329 ($100 off, MSRP $429)
- Apple Watch SE 2 (40mm): $189 ($60 off, MSRP $249)
- Apple Watch SE 2 (44mm): $219 ($60 off, MSRP $279)
- Apple Watch Ultra 2: $780 ($19 off, MSRP $799)
U.K.
- Apple Watch Series 9 (41mm) GPS + Cellular: £474 (£25 off; RRP £499)
- Apple Watch Ultra 2: £769 (£30 off; RRP £799)
- Apple Watch Ultra: £649.65 (£200 off, RRP was £849)
You can also find the Best Apple Watch deals all year round in our round-up that is updated monthly.
Prime Day 2024: Best Apple Watch Series 9 deals
U.S.
- Apple Watch Series 9 (41mm): $299 ($100 off, MSRP $399)
- Apple Watch Series 9 (45mm): $329 ($100 off, MSRP $429)
U.K.
- Apple Watch Series 9 (41mm) GPS: £379 (£20 off; RRP £399)
- Apple Watch Series 9 (45mm) GPS: £417 (£12 off; RRP £429)
- Apple Watch Series 9 (41mm) GPS + Cellular: £474 (£25 off; RRP £499)
- Apple Watch Series 9 (45mm) GPS + Cellular: £508 (£21 off; RRP £529)
Check the automated table below for the lowest price on the Series 9 across all retailers in your area… just in case someone else is matching or beating Amazon’s sale discounts.
Prime Day 2024: Best Apple Watch Ultra deals
U.S.
- Apple Watch Ultra 2: $780 ($19 off, MSRP $799)
U.K.
- Apple Watch Ultra 2: £769 (£30 off; RRP £799)
Remember to check our price-comparison table for the lowest prices on the Apple Watch Ultra 2 across all retailers in your area:
Prime Day 2024: Best Apple Watch SE deals
The Apple Watch SE is the more affordable option, essentially a cross between an Apple Watch Series 4 and Series 6. Its display isn’t quite as large and doesn’t have the always-on feature, nor does it have the blood oxygen or ECG features. But it still does most of what people want an Apple Watch for, while saving you around $100.
U.S.
- Apple Watch SE 2 (40mm): $189 ($60 off, MSRP $249)
- Apple Watch SE 2 (44mm): $219 ($60 off, MSRP $279)
U.K.
- Apple Watch SE (2nd gen, 40mm) GPS: £208 (£11 off, RRP £219)
- Apple Watch SE (2nd gen, 44mm) GPS: £240 (£9 off, RRP £249)
Prime Day 2024: Best discontinued Apple Watch deals
U.K.
- Apple Watch Ultra: £649.65 (RRP was £849)
- Apple Watch Series 8 (41mm) GPS: £349 (RRP was £419)
- Apple Watch Series 8 (45mm) GPS: £379 (RRP was £449)
Check our automated table for the lowest prices on the Apple Watch SE (2nd gen) in your region:
Prime Day 2024: How can I get the best Apple Watch deals?
Amazon Prime Day typically runs in July, while Amazon also runs an Amazon Prime Early Access Sale in October in the following countries: Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., and the U.S.
The motive behind the sale is to encourage customers to join the company’s Prime subscription service. For this reason, the sale is officially open to Prime members only, and you’ll need to sign in with an active membership to purchase one of the deals. (You’ll find, however, that some individual deals are available to non-members.) Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. New users can sign up for a 30-day free trial which can be canceled at any time during the trial window.
Prime members also get free two-day shipping and access to all the content available on the Prime Video streaming service.
Prime Day 2024: More Apple bargains
For more Prime Day coverage, check out our roundups of the best deals across every Apple and Apple-related product line:
Author: David Price, Editor, Macworld
David has been writing about technology for well over two decades, and got on board the Apple hype train when covering the original iPhone launch in 2007. He is an enthusiastic Apple Watch evangelist and feels that the HomePod is misunderstood.