Nordgreen, the Danish watch brand, announces the appointment of Harnaaz Sandhu, former Miss Universe, as its new brand ambassador. This partnership signifies a milestone as Nordgreen aims to connect with the aspirational spirit of India.
From the heart of Copenhagen to the streets of India, Nordgreen’s watches symbolize more than just timekeeping—they embody a philosophy of elegance, responsibility, and timeless beauty. Harnaaz Sandhu, with her inspiring journey from a small village in Punjab to the global stage, mirrors this ethos. Her story resonates with millions of Indians who dream big and work towards their goals.
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Riveram India Pvt. Ltd. the exclusive distributor of Nordgreen watches in India.
Sana Khan
Sana Khan, co-founder of Riveram India, said, “We are excited to have Harnaaz Sandhu on board, who made our country proud by winning the Miss Universe title in 2021. Her journey mirrors our brand’s values of resilience, grace, and the power of dreams. We believe this synergy will inspire many to embrace their unique stories and strive for greatness.”
Harnaaz Sandhu said, “I am thrilled to partner with Nordgreen, a brand that beautifully combines Scandinavian elegance with a commitment to respect and responsibility for future generations. Their dedication to quality craftsmanship and social responsibility resonates deeply with me. Together, we aim to inspire others to embrace a mindful lifestyle, where every moment is cherished and every choice makes a difference.”
Rishu Bartaria, Head of Talent, said, “We are thrilled to announce our partnership with this esteemed Danish watch brand for Harnaaz Sandhu. Their elegance and dedication to craftsmanship perfectly align with Harnaaz’s values and our agency’s commitment to excellence. This collaboration celebrates sophistication and style, and we look forward to creating memorable moments together.”
Nordgreen’s vision is rooted in creating connections and leaving a impact on the world. Harnaaz, with her commitment to social causes and advocacy for respect and responsibility for the environment, embodies these values. Together, they aim to inspire Indians to cherish every moment and make a difference.
As Harnaaz joins the Nordgreen family, the brand invites everyone to celebrate this union of elegance and purpose. Through this collaboration, Nordgreen hopes to inspire young Indians to not only look good but also to feel empowered and make a impact.
Watches start from INR 15,000 and are available on e-commerce platforms like Myntra, Tata Luxury, Ajio Lux, and more.
