Auberge Resorts Redefines Luxury in Mayfair with Cambridge House Opening

Thursday, July 11, 2024

Auberge Resorts Collection, an acclaimed portfolio of unique luxury hotels, resorts, and residences, has been chosen by the Reuben Brothers, renowned global leaders in real estate based in London, to manage the historic Cambridge House in Mayfair, London. Previously known as the In and Out Military Club, this landmark at 94 Piccadilly is set for a visionary transformation that will embody the essence of London like no other establishment, creating an irresistible new destination in Mayfair for both Londoners and international visitors.

Scheduled to open in late 2025, Cambridge House, Auberge Resorts Collection will showcase the brand’s renowned experiential luxury, exceptional personal service, and distinctive dining experiences. Additionally, the property will feature a destination Auberge Spa, further enhancing its appeal. This project is a key component of the Reuben Brothers’ ambitious £1 billion regeneration of 1.3 prime acres of the Piccadilly Estate, which also includes the ultra-luxurious residential development of One Carrington and the charming cobblestone streets of Shepherd Market.

Scheduled to open in late 2025, Cambridge House, Auberge Resorts Collection will showcase the brand’s renowned experiential luxury, exceptional personal service, and distinctive dining experiences. Additionally, the property will feature a destination Auberge Spa, further enhancing its appeal. This project is a key component of the Reuben Brothers’ ambitious £1 billion regeneration of 1.3 prime acres of the Piccadilly Estate, which also includes the ultra-luxurious residential development of One Carrington and the charming cobblestone streets of Shepherd Market.

“Reuben Brothers’ vision for Cambridge House is incredibly inspiring and we are honored to have been chosen to usher this uniquely British property into its next chapter as a luxury hotel,” said Dan Friedkin, chairman, Auberge Resorts Collection. “Adding such an iconic Mayfair destination to our growing portfolio is also an exciting step forward in our focused expansion into Europe.”

“Cambridge House is one of the most exciting projects my family and I have ever brought to fruition,” said Jamie Reuben, principal, Reuben Brothers. “Our vision for this special property is not just to offer a new destination, but a new level of hospitality and something that London has not seen before. We chose Auberge Resorts Collection for the brand’s unrivalled spirit of intention – to provide a distinct and unparalleled luxury hospitality experience.”

Auberge Resorts Collection, an acclaimed portfolio of unique luxury hotels, resorts, and residences, has been chosen by the Reuben Brothers, renowned global leaders in real estate based in London, to manage the historic Cambridge House in Mayfair, London. Previously known as the In and Out Military Club, this landmark at 94 Piccadilly is set for a visionary transformation that will embody the essence of London like no other establishment, creating an irresistible new destination in Mayfair for both Londoners and international visitors.

Scheduled to open in late 2025, Cambridge House, Auberge Resorts Collection will showcase the brand’s renowned experiential luxury, exceptional personal service, and distinctive dining experiences. Additionally, the property will feature a destination Auberge Spa, further enhancing its appeal. This project is a key component of the Reuben Brothers’ ambitious £1 billion regeneration of 1.3 prime acres of the Piccadilly Estate, which also includes the ultra-luxurious residential development of One Carrington and the charming cobblestone streets of Shepherd Market.