As the ongoing UEFA Euro 2024 progresses to the final, Sony LIV celebrates the success of the tournament with 30 advertisers, including a Co-Presenting sponsor, a Co-Powered By sponsor, and 8 Partner Sponsors.
Sony LIV celebrated with partners such as Johnnie Walker, Maruti Suzuki India Limited, Acko, Black & White, Coinswitch, AMFI, Myntra, Disney Cruises, Rado Swatch, Amul, BMW, Redbull, Motorola, Jameson, LIC, Apple, Haier, GSK, Volvo, Apollo Tyres, Amazon, Ultratech, Seiko and Jim Beam amongst others.
With the Finals of the Euro scheduled to take place on Monday, 15th July at 12:30 am IST, the platform will also broadcast three premium properties in the coming weeks, namely, the India Tour of Zimbabwe from July 6th to 14th, 2024, India’s Tour of Sri Lanka from July 27th to August 7th, 2024 & Australia’s Tour of England from September 11th to September 29th, 2024.
Ranjana Mangla, Head- Sr. Vice President, Ad Sales Revenue, Digital Business, said, “We are thrilled with the overwhelming response to the UEFA Euro 2024 on Sony LIV. The passion & engagement of Indian football fans has been truly exceptional. We are grateful for the incredible partnerships we have been able to leverage with sponsors, who made this a truly unforgettable experience for viewers. Looking ahead, we now prepare for a thrilling sports calendar.”
Sports enthusiasts can also revel in a lineup of top-tier sporting events like the US Open, UFC, UEFA Champions League, UEFA Europa League and more, only on SONY LIV.
