Travelport+ Platform Boosted By Cutting-Edge AI Content Curation Technology

Wednesday, July 10, 2024

Travelport, a leading global technology company facilitating travel bookings for hundreds of thousands of suppliers worldwide, has introduced its latest innovation: the Content Curation Layer (CCL). Leveraging advanced artificial intelligence (AI) and machine learning (ML) technologies, the CCL is designed to revolutionize travel searches by sifting through billions of trip options. This cutting-edge tool aims to assist travel agencies in finding the ideal travel matches for their customers swiftly and accurately.

As an integral enhancement to the Travelport+ platform, the CCL promises to deliver a superior range of precise and highly intuitive search results. By integrating AI and ML, Travelport’s new offering ensures that travel agency partners across the globe can provide their clients with the best travel options tailored to their specific needs.

“Travelport’s role in the increasingly complex travel industry is to take millions of pieces of disparate information and make it simple for both travel agencies and providers to understand, search, sell and service,” said Greg Webb, Chief Executive Officer at Travelport. “We believe AI and machine learning are powerful tools to do just that. The Content Curation Layer will allow travel agencies to provide travelers the right range of normalized, enriched, bookable content at speed, via a singular search screen. Used for all content sources (LCC, EDIFACT, NDC, hotel, car, etc.), the CCL allows agents to compare apples to oranges in an apples-to-apples way.” 

Travelport has launched the Content Curation Layer (CCL), a cutting-edge technology powered by artificial intelligence (AI) and machine learning (ML) that promises to transform travel searches. By processing aggregated, multi-source content at remarkable speeds, the CCL delivers search results faster than the average airline response time. This advanced technology identifies the most relevant offers for each traveler, providing agents with a quicker and more intelligent search experience.

The CCL simplifies the delivery of retail-ready content to travel agencies, enabling them to curate the most desirable options for their customers. One of its standout features is the Content Optimizer, a new addition to the Travelport+ platform. The Content Optimizer gives agencies greater control over various content types, including both traditional and New Distribution Capability (NDC) content.

With Content Optimizer, agencies can apply specific rules to tailor search options and results, enhance revenue optimization, and reduce content choice overload. This powerful tool ensures that travel agencies can offer the most relevant and appealing options to their travelers, ultimately improving the overall booking experience.

“Our travel agency partners know their travelers well, and Content Optimizer gives agencies the ability to set their own rules and customize the type of results that are prioritized,” Webb continued. “This innovative product offers agencies more control of their content, with the support of AI to save agencies more time and money.” 

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