VIA Rail Canada Introduces Lumi: A Distinctive New Train Design

Wednesday, July 10, 2024

VIA Rail Canada (VIA Rail) is thrilled to reveal an exclusive exterior design for one of its new Québec City-Windsor corridor trains. Meet Lumi, a standout in VIA Rail’s new Corridor fleet. Lumi features VIA Rail’s timeless monochrome yellow while retaining the sleek, linear lines characteristic of the new train models. This special design reflects VIA Rail’s commitment to blending tradition with modernity as it embarks on a new era of rail travel in Canada.

“Some of you may now know we have new trains in the Québec City-Windsor corridor!” said Brigitte Dagnault, VIA Rail’s Chief Communications and Marketing Officer. “Lumi is another way to celebrate the arrival of our new fleet and to let even more people know that they can now enjoy an unparalleled onboard experience thanks to these new modern and state-of-the-art trains. Simple and efficient, the monochrome yellow, our brand’s signature colour, is a bold brand play that will stand out in the Canadian landscape.”

Lumi will be the sole train in VIA Rail Canada’s new fleet to feature this distinctive exterior design, symbolizing the dawn of a new era in passenger rail travel. VIA Rail aimed to make a bold statement with this unique design, setting Lumi apart as a beacon of change and innovation.

In the design process, various alternatives were considered to balance honoring the past and embracing the future. Ultimately, simplicity prevailed. Lumi’s luminous design evokes the iconic Turbo Train that operated between Montréal and Toronto until 1982. This connection to the past, combined with a forward-looking aesthetic, positions Lumi as the “Champion” of VIA Rail’s new fleet.

“When people arrive at stations and see Lumi, we want them to feel proud and excited about the modernization of our trains. We’re looking at different alternatives, but we would like the experience on board Lumi to stand out a bit, perhaps with a few surprises for our passengers. We are continuously focusing on offering an exceptional experience from reservation to destination, one that will become a core memory of our customers’ travels. Lumi is part of that vision,” adds Brigitte Dagnault.

Short for luminosity, Lumi is a one-of-a-kind yellow train set to enter service by the end of August. Before Lumi can welcome passengers, it must undergo a series of rigorous tests, just like the rest of our new fleet. These tests will begin in the coming days along the route between Ottawa and Montréal. Keep an eye out for Lumi as it embarks on this exciting journey!

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