Choice Privileges® Members Can Now Convert Points To Avios For Travel

Wednesday, July 10, 2024

Choice Privileges® partners with IAG Loyalty, allowing members to convert points to Avios for flights and upgrades with British Airways, Iberia, Vueling, and Aer Lingus.

Choice Hotels International’s acclaimed rewards program, Choice Privileges®, has announced a new partnership with IAG Loyalty, the company behind the global loyalty currency Avios. This collaboration provides its over 65 million members with expanded options for redeeming points for travel.

Members of Choice Privileges will now have access to a variety of redemption opportunities, including the ability to convert their points into Avios. These Avios can then be used for reward flights and upgrades with IAG airlines, such as British Airways, Iberia, Vueling, and Aer Lingus. The conversion rate for Choice Privileges points to Avios is set at 5,000 points for 1,000 Avios.

Avios can be redeemed for a variety of purposes, including hotel stays, experiences, car rentals, and charitable donations. Additionally, they can be used for purchases in the British Airways Highlife Shop and The Wine Flyer. Members of the BA Executive Club can also utilize Avios for British Airways Holidays.

Commenting on the new partnership, Nick Bosworth – Director of Marketing, Brand and Loyalty at Choice Hotels EMEA – said: “It is fantastic to be further expanding the rewards and opportunities available to the 65 million Choice Privileges members for their travels with this new agreement. We are focused on continuing to add redemption benefits that provide further value for our members so they can redeem the points they’ve earned by staying at nearly 7,500 Choice Hotels around the world on the experiences that matter to them.” 

David Black, Head of Retail, Travel & Leisure at IAG Loyalty, added:  “With over 40 million members globally, Avios is one of the most in-demand travel loyalty currencies that adds real value to those members who are collecting and redeeming on a daily basis. We’re thrilled to collaborate with Choice Hotels to ensure Choice Privileges members can enjoy Avios’ wide-range of redemption options, including reward flights and upgrades.”

IAG Loyalty is a subsidiary of the International Airlines Group (IAG), which owns airlines such as British Airways, Iberia, Vueling, Aer Lingus, LEVEL, and IAG Cargo. British Airways offers 336 routes to 216 destinations worldwide, Iberia serves 115 routes to 115 destinations, and Aer Lingus operates 101 routes to 80 destinations.

IAG Loyalty joins Choice Privileges’ expanding list of airline partners, which includes Air France-KLM, United Airlines, Southwest Airlines, Qantas, Spirit Airlines, Air Canada, Aeromexico, Alaska Airlines, Virgin Australia, and Turkish Airlines.

Choice Privileges members can earn points by staying at over 7,000 Choice-branded hotels across a diverse portfolio of 22 brands in 46 countries and territories. These brands include Cambria Hotels®, Clarion®, Clarion Pointe®, Comfort®, Econo Lodge®, Everhome Suites®, MainStay Suites®, Quality®, Rodeway Inn®, Sleep Inn®, Suburban Studios®, and Ascend Hotel Collection® properties in Europe, the Middle East, North and South America, the Caribbean, and Asia.

In the Americas, members can also accumulate points at Radisson Individuals®, Radisson Collection®, Radisson Blu®, Radisson, Radisson RED®, Park Plaza®, Park Inn by Radisson®, and Country Inn & Suites® by Radisson properties.

Additionally, members can earn points through two co-brand credit cards – the Choice Privileges Select Mastercard and Choice Privileges Mastercard. These cards provide more opportunities to earn Choice Privileges points both for stays at participating Choice Hotels and for everyday purchases.

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