ITA Airways Launches Innovative Digital Booking Platform for Cargo

Wednesday, July 10, 2024

ITA Airways is excited to unveil a new digital booking platform for cargo shipments. This platform is engineered to provide customers with an effective and adaptable service that aligns with current market standards. Featuring clear and user-friendly functions, the platform enables freight forwarders to place and manage bookings instantly, ensuring optimal transport solutions that highlight quality, efficiency, and versatility. Key features include:

• Direct access to available capacity
• Real-time booking status updates, from planning to confirmation
• Direct interface with ITA Airways for operational data exchange

“The development of an online booking platform represents another step forward in ITA Airways’ Cargo
development plan that started last year with the opening of a sales channel through capacity distribution on
the main global marketplaces and landed today with the release of a direct online sales channel”, said
Emiliana Limosani, Chief Commercial Officer of ITA Airways and CEO of Volare.

Looking ahead, ITA Airways plans to progressively integrate this platform with the management systems of other logistics stakeholders, including shippers, handlers, and airports, to deliver a service that is both high-quality and distinctive. The adoption of open-source systems will allow ITA Airways to engage more extensively in comprehensive digital platforms, facilitating the exchange of operational information based on common standards to enhance overall efficiency.

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