The ICC Men’s Cricket T20 World Cup concluded with exhilarating performances and dramatic turnarounds, sparking unprecedented social media fervor and solidifying India’s victory in cricketing history. ICC’s digital prowess shattered records, marking a new era in online engagement.
Following the final, the International Cricket Council (ICC) reported an astounding 1.3 billion video views across ICC digital channels within 24 hours, highlighting the tournament’s global resonance. Post-match celebrations drove ICC’s platforms to a staggering 124 million views, reflecting the nation’s euphoria.
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Key moments resonated deeply on social media. Suryakumar Yadav’s acrobatic boundary-line catch, dismissing David Miller in the final over, captivated 101 million viewers worldwide, altering the game’s trajectory and electrifying Indian fans.
The pinnacle of the tournament, as India lifted the trophy, drew 85 million views, symbolizing the nation’s pinnacle of cricketing glory. Hardik Pandya’s resilience and match-winning contributions garnered 66 million views, embodying the team’s triumph over adversity.
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Off-field stories added to the spectacle. Ian Smith’s iconic commentary amassed 62 million views, while glimpses of Jasprit Bumrah’s family time captured 61 million, offering a personal dimension to the tournament’s narrative. Rohit Sharma’s leadership and victory celebrations resonated with 59 million viewers, underscoring his pivotal role in India’s success.
The ICC Men’s Cricket T20 World Cup not only showcased unparalleled cricketing talent but also set a new benchmark for digital engagement, propelled by ICC’s groundbreaking achievements in online reach and fan engagement.
