TUI Group Expands Tours Portfolio Through Innovative Partnership with Lastminute.com

Saturday, July 6, 2024

TUI Group, a global leader in the tourism industry, is expanding its robust presence in Tours & Activities through a strategic partnership with lastminute.com, a leading European travel-tech company specializing in Dynamic Holiday Packages. As the chosen Tours & Activities partner, TUI will equip lastminute.com and its various brands such as Bravofly, Rumbo, Volagratis, and Weg.de, with a cutting-edge platform. This platform will offer thousands of unique experiences suitable for both city-break and beach locations across more than 100 countries worldwide, serving millions of customers annually.

Luca Concone, CEO of lastminute.com said: “I want anyone to see us as their ideal travel companion across the entire travel journey. I believe Tours & Activities have a huge potential to become a vital component of a Holiday Package. Our mission is to personalise and simplify the travel experience, and this partnership means we can offer our customers a fantastic range of things to do in destinations via a technology platform that is easy to access. This exciting partnership enables us to deliver an easier, more enjoyable and even more enriched customer experience.”

The new platform will seamlessly integrate with lastminute.com’s current channels such as the website, CRM, and SMS, providing a smooth experience for users. Already live for lastminute.com, the platform is set to be launched for Bravofly, Rumbo, Volagratis, and Weg.de over the summer. Furthermore, TUI and lastminute.com plan to expand customer engagement through initiatives in telesales and direct sales at destinations, enhancing the uptake of experiences.

“We are thrilled to partner with lastminute.com, a pioneering business that recognises the high value and importance of Tours & Activities in the overall travel experience. This strategic partnership further cements TUI’s position as the Tours & Activities partner of choice.” Said Peter Ulwahn, CEO of TUI Musement, the Tours & Activities division of TUI Group. “We have worked with lastminute.com for years, but now take our collaboration to a whole new level, leveraging our strong operator relationships, omnichannel distribution capabilities, and full curated portfolio of experiences, including unique excursions developed in-house by our team.”

Customers can directly access a wide range of excursions, activities, and tickets for attractions, offering thousands of diverse options. This extensive collection, curated by the TUI team, includes hundreds of distinctive experiences such as nighttime tours of Teide Volcano in Tenerife, visits to Bangkok’s floating markets, culinary and wine tastings in Crete, and hot air balloon adventures over Marrakech.