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News18 Odia’s special coverage of the Jagannath Puri Rath Yatra will be showcased live from Puri on July 7, 6.00 AM. The channel’s coverage will continue for 15 days with 35 hours of engaging programming and 12 hours of live coverage of the Rath Yatra.
News18 Odia aims to offer an experience of the festival while offering insights from researchers and scholars. This year, the channel presents a special attraction celebrating the Rath Yatra’s unsung heroes by featuring their contributions over the years.
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With deep roots in Odisha’s cultural identity, the Rath Yatra Festival has been celebrated for centuries, reflecting the heritage of the state. It brings people together in a spirit of joy and devotion as participating in the Rath Yatra is believed to bring good luck and blessings. The event will feature a series with the Sevayat Family, including the Sapta Rathakar, carpenter, blacksmith, wood carver, painter, Bhoi Sebayat (helper), tailor, flower decorator (Rana Sebayat), Tahia maker, and dancers preparing for Lord Jagannath’s service, along with the Ghantua performer.
Tune into News18 Odia and its digital platforms from July 7, 6.00 AM onwards to July 19, 2024, to witness the coverage of the Rath Yatra.
