The change of seasons is dampening the mood, with the arrival of the monsoon in India and the end of the Cricket World Cup and Election season, people are getting restless with not much to look forward to until the festive season begins in September. Brands must work twice as hard to provide some relief and urge customers to engage with them to boost their sales.
Here’s a roundup of the best stand out campaigns from this week that showcased relevance and creativity and resonated with consumers.
Zidd For More by Under Armour
Inspired by Neeraj Chopra’s grit, resilience, determination and stubbornness. The ‘ZIDD FOR MORE’ campaign delves deep into the Olympic and World Champion’s ziddi mindset to never give up on his goal of bringing greater glory to the nation.
Encouraging consumer engagement, the campaign urged the entire nation to participate by sharing their own stories of perseverance using the hashtag #ZIDDFORMORE, aiming to create a community of inspiration, motivating individuals to push beyond their limits and achieve their personal best.
It Doesn’t Add Up by McDonald’s India
Things were just not adding up in McDonald’s’ campaign for its McSavers+ meal. The ‘It Doesn’t Add Up’ campaign leverages the intriguing math of 65+49=69 to showcase the exceptional value offered by McSavers+.
Customers were surprised to find out that they could enjoy the new Chicken Surprise Burger priced at INR 65 and a classic Coke Float at INR 49, but instead of the expected total amount of INR 114, they would only need to pay INR 69.
McDonald’s presented a value proposition so enticing; it truly didn’t add up in the best possible way!
Desh ka Tractor by Mahindra Tractors
‘Desh ka Tractor: Mitti se Juda, Junoon se Saja’, is a unique initiative by Mahindra & Mahindra in honour of the Indian farming community. The essence of this initiative embodies Mahindra Tractors’ spirit to create farming solutions that are connected to the land, with the practicality to work across all kinds of terrain efficiently and effectively.
In a heartwarming tribute to the hardworking farming community in India, Mahindra Tractors showcased a life-sized tractor-themed sculpture that embodies the spirit of toughness of the farming community.
The sculpture reflects the diversity of Indian farming and is crafted with blends of varied soils collected from over 4000 farms across the country, showcasing the strong bond that exists between Mahindra and Indian farmers.
#WhiteCoatHeroes by MediBuddy
Commemorating Doctors’ Day, the emotive #WhiteCoatHeroes campaign aims to recognise and honour the unwavering dedication, struggles, and triumphs of doctors, acknowledging their invaluable contributions to society.
MediBuddy’s impactful campaign video takes viewers on an emotional journey through a doctor’s daily experiences. From comforting scared children to supporting elderly patients, the video captures the essence of a doctor’s life – a constant balance between professional duty and human empathy.
It portrays doctors not just as medical practitioners, but as anchors of hope and healing in times of fear and uncertainty.
L&K Saatchi & Saatchi India launched CollegeDekho’s campaign, ‘Banayenge India ka Kal, showcasing the profound love and sacrifices parents make for their children, and the insight that despite their best efforts, parents often feel unsure about choosing the right college due to a lack of current knowledge.
In these crucial moments, they need a trusted expert to guide them and that’s where CollegeDekho comes in.
The campaign aims to make a significant impact in the education sector, guiding countless families towards brighter futures for themselves and for the nation.
