Threads, the social media platform designed for open discussions, has marked a significant milestone in India, boasting over 175 million monthly active users.
Among the diverse array of topics gaining traction on Threads in India, entertainment holds a prominent place. Discussions revolving around films, TV shows, and OTT content consistently dominate the platform. Tags like #GunturKaaram, #Kalki2898AD, and #HouseofDragon resonate deeply with users, reflecting the nation’s avid interest in cinematic and episodic narratives.
Celebrity-related conversations thrive on Threads, with tags such as #BTS11thAnniversary and #AditiRaoHydari drawing substantial engagement. Sports enthusiasts also find a home on the platform, discussing events like the T20 Cricket World Cup and IPL playoffs through hashtags such as #T20WorldCup and #IPLPlayoffs.
A distinctive aspect of Threads’ usage in India is the prevalence of multimedia content. Users are significantly more likely to incorporate videos and mention other users in their posts compared to the global average. This trend highlights India’s dynamic digital landscape, where visual storytelling complements textual discussions seamlessly.
In celebration of its achievements, Threads has introduced new updates aimed at enhancing user experience. These updates include hidden surprises within the app, inviting users to explore and engage further with its features.
New updates and insights
- Globally, over 50 million topic tags have been created on Threads to date.
- Globally, the top 5 emojis on Threads are:
, 
, 
, 
and 
. - In India, some of the most popular tags and topics on Threads are centered around film, TV and OTT content, celebrity-related conversations and sports.
- People using Threads in India are more likely to mention another user and use a video in their posts compared to the global average.
Threads has also become a haven for content creators, offering a platform to showcase diverse interests and build communities. Creators like @tarini_shah and @shrayraitiwari have leveraged Threads to share insights on fashion and create humorous content, respectively, resonating with audiences across India.
Looking ahead, Threads remains committed to fostering an inclusive environment where individuals can freely express their ideas and passions. With continued investment in new features and enhancements, Threads aims to further solidify its role as a preferred platform for real-time discussions and community building in India and beyond.
